What you will learn
Strategic planning is described as the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. Strategic planning sets the stage for the rest of the planning in the firm. Formally, strategic planning consists of developing a company mission (to give it direction), objectives and goals (to give it means and methods for accomplishing its mission), a business portfolio (to allow management to utilize all facets of the organization), and functional plans ( to carry out daily operations from the different functional disciplines). Because most companies are interested in growth, this module explores several growth alternatives within the context of strategic planning and portfolio analysis. The product/market expansion grid shows four avenues for growth: market penetration, market development, product development, and diversification.

What skills you will gain
Strategic planning

Total contents and assessments
4 videos, 4 learning activities, 4 assessments