What you will learn Strategic planning is described as the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. Strategic planning sets the stage for the rest of the planning in the firm. Formally, strategic planning consists of developing a company mission (to give it direction), objectives and goals (to give it means and methods for accomplishing its mission), a business portfolio (to allow management to utilize all facets of the organization), and functional plans ( to carry out daily operations from the different functional disciplines). Because most companies are interested in growth, this module explores several growth alternatives within the context of strategic planning and portfolio analysis. The product/market expansion grid shows four avenues for growth: market penetration, market development, product development, and diversification. What skills you will gain Strategic planning Total contents and assessments 4 videos, 4 learning activities, 4 assessments
MICRO-CREDENTIAL IN DESIGNING BUSINESS PORTFOLIO AND DEVELOPING GROWTH
6
students enrolled
Approx. 20 hours to complete
About this Module
Module Details
CLUSTER : SP
MODE/DURATION : Flexible
LENGTH :
30 days
EFFORT :
2 hours per weeks
LEVEL :
Beginner
LANGUAGE :
English
CERTIFICATE :
PRICE : Free
Associated Course (s) :
No Course
Syllabus
Definition of strategic planning and the four steps that lead managers and the firm through the strategic planning process.
Describe the Boston Consulting Group's approach to portfolio analysis.
Name and describe the four product/market expansion grid strategies.
Describe market segmentation, targeting, differentiation, and positioning. Define each of the four Ps.
Instructors
MELINDA @ SITI ASMAH BT. YUNOS
Course Instructor
UiTM Shah Alam
4.3(average sufo) instructor rating
8
course(s)
234 learners
SAIFUL BAHRI BIN MOHD KAMAL
Course Instructor
UiTM Shah Alam
4.3(average sufo) instructor rating
10
course(s)
234 learners
PROFESOR MADYA DR AZILA BINTI AZMI
Course Instructor
UiTM Shah Alam
4.3(average sufo) instructor rating
14
course(s)
234 learners
DAHLAN BIN ABDULLAH
Course Instructor
UiTM Shah Alam
4.3(average sufo) instructor rating
8
course(s)
234 learners
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