MICRO-CREDENTIAL IN DESIGNING BUSINESS PORTFOLIO AND DEVELOPING GROWTH

About this Module

What you will learn

Strategic planning is described as the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. Strategic planning sets the stage for the rest of the planning in the firm. Formally, strategic planning consists of developing a company mission (to give it direction), objectives and goals (to give it means and methods for accomplishing its mission), a business portfolio (to allow management to utilize all facets of the organization), and functional plans ( to carry out daily operations from the different functional disciplines). Because most companies are interested in growth, this module explores several growth alternatives within the context of strategic planning and portfolio analysis. The product/market expansion grid shows four avenues for growth: market penetration, market development, product development, and diversification.

What skills you will gain

Strategic planning

Total contents and assessments

4 videos, 4 learning activities, 4 assessments

Module Details

CLUSTER : Business & Management ( SP )
MODE/DURATION : Flexible
LENGTH : 30 days
EFFORT : 2
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

 Syllabus

Definition of strategic planning and the four steps that lead managers and the firm through the strategic planning process.

Describe the Boston Consulting Group's approach to portfolio analysis.

Name and describe the four product/market expansion grid strategies.

Describe market segmentation, targeting, differentiation, and positioning. Define each of the four Ps.

Our Instructor

MELINDA @ SITI ASMAH BT. YUNOS

Course Instructor
UiTM Kampus Permatang Pauh
4.3 (average sufo) instructor rating 13 course(s)

SAIFUL BAHRI BIN MOHD KAMAL

Course Instructor
UiTM Kampus Permatang Pauh
4.3 (average sufo) instructor rating 10 course(s)

PROFESOR MADYA DR AZILA BINTI AZMI

Course Instructor
UiTM Kampus Permatang Pauh
4.3 (average sufo) instructor rating 15 course(s)

DAHLAN BIN ABDULLAH

Course Instructor
UiTM Kampus Permatang Pauh
4.3 (average sufo) instructor rating 10 course(s)