MICRO-CREDENTIAL IN DIGITAL TECHNOLOGY IN TOURISM

About this Module

What you will learn

This course introduces concepts and theories on information technology, technology adoption, diffusion of innovation, usability, social media and social network and how they influence tourism/hospitality industry. In addition, this course exposes students to issues related to the use of technology for knowledge management, benchmarking, inter-organizational data sharing, and collaboration among organizations in the tourism industries. Specifically, this course provides an insight into tourism industry through the application of new emerging technologies. It covers both the strategies and concepts of e-commerce and the technological infrastructure requirements that are applicable in tourism industry. By the end of this course students will be able to understand factors that influence technology adoption/use in tourism. Students will learn to apply the newly acquired theoretical knowledge to practical problems through case studies. They will also have acquired the necessary knowledge and skills to develop technology management strategies that can help tourism organizations use emerging technologies more effectively.

What skills you will gain

Communication Skills, Presentation Skills, Problem Solving Skills, Team Skills, Ability to obtain and process information, Leadership Skills.

Total contents and assessments

3 Learning Activities, 3 content, 2 Assessment

Module Details

CLUSTER : Social Science & Humanities ( SS )
MODE/DURATION : Flexible
LENGTH : 30 days
EFFORT : 3
LEVEL : Intermediate
LANGUAGE : English
CERTIFICATE : Not applicable
PRICE : Free

Associated Course (s) :
No Course

 Syllabus

Tourism : An Information-Intensive Industry
Evolution of Information Technologies

Travel Distribution Systems
Global Distribution Systems
Tour Operator
Traditional Travel Retailers
Online Intermediaries

History and Evolution of the Internet
Internet Applications in Travel
Online Information Search

Understanding Social Media
Social Media Platforms in Travel
Strategic Applications of Social Media

The Mobile Technologies Ecosystem
Mobile Devices
Functions of Mobile Devices in Tourism
Challenges and Opportunities

Intelligent Transportation System
Vehicle Rental Companies and Information Technology
Rail and Water Transport and Information Technology
Integrated Public Transport System

Information Technology Systems in Accommodation Sector
IT Applications in the Foodservice Sector
Strategic Management of Information Technology in Hospitality

Attracting Visitors
Staging Experience and Information Technology
Managing Visitors

The Digital Tourism Ecosystem
Innovation and Change in the Digital Landscape
Understanding the Digital Tourist

Destination and the Digital Tourism Ecosystem
Destination Management System
Destination Web 2.0 and Social Media
Destination Research
Crisis and Risk Management
Stakeholder Management and Learning Destinations

Environmental Sustainability and Information Technology
Socio-cultural Sustainability and Information Technology
Economic Sustainability and Information Technology

The Virtuous Cycle of Technology Development
Trends of Tourism Information Technologies

Our Instructor

NOORDIANA BINTI SUKUR

Course Instructor
UiTM Kampus Bandar Melaka
4.3 (average sufo) instructor rating 45 course(s)

DR. TANIA MARIA TANGIT

Course Instructor
UiTM Kampus Kota Kinabalu
4.3 (average sufo) instructor rating 12 course(s)

NADIA HANIM BINTI MOHD WASILAN

Course Instructor
UiTM Kampus Alor Gajah
4.3 (average sufo) instructor rating 29 course(s)