MICRO-CREDENTIAL IN PRINCIPLES OF PUBLIC RELATIONS

About this Module

  • students enrolled
  • Approx. 20 hours to complete

What you will learn

The course begins with introducing fundamental practices in public relations while covering consumer relations and community relations. Students also will be exposed to employee relations and investor relations relationships initiated and maintained by public relations practitioners.

What skills you will gain

Public relations skills, ways to maintain relationships with employees, consumers, community and investors publics.

Total contents and assessments

8 teaching videos, 8 online activities, 1 forum discussion, 1 assessment, 1 promo video, 1 intro video.

Module Details

CLUSTER : Social Science & Humanities ( SS )
MODE/DURATION : Flexible
LENGTH : 98 days
EFFORT : 2
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

Join this module

 Syllabus

1.1) Nature
1.2) Definition
1.3) Diversity
1.4) Ethics

2.1) History of public relations in America
2.2) History of public relations in Malaysia

3.1) Employee relations
3.2) Benefits of having employee relations
3.3) Strategies to enhance employee relations

4.1) Investor relations
4.2) Benefits of having investor relations
4.3) Techniques for engaging with investors

5.1) Community relations
5.2) Benefits and roles of community relations
5.3) Techniques for engaging with communities

6.1) Consumer relations roles and functions
6.2) Challenges faced by consumers
6.3) Techniques for engaging with consumers

Our Instructor

NORSYUHADA BINTI AHMAD RASHIDI

 Course Instructor
UiTM Shah Alam 4.3 (average sufo) instructor rating 15 course(s)

DR. MANIMEGALAI A/P AMBIKAPATHY

 Course Instructor
UiTM Shah Alam 4.3 (average sufo) instructor rating 17 course(s)

BABY ANUSHA NUR BT MOHAMED THAHEER

 Course Instructor
UiTM Shah Alam 4.3 (average sufo) instructor rating 29 course(s)

DEWI SERIBAYU BINTI NORDIN SELAT

 Course Instructor
UiTM Shah Alam 4.3 (average sufo) instructor rating 12 course(s)
Developed by
Universiti Teknologi MARA (UiTM)