1.1 What is strategy and why is it important?
1.2 Company’s strategy and its business model
1.3 What makes a strategy a winner?
1.4 The importance of crafting and executing strategy

2.1 Developing strategic vision, a mission statement and a set of core values 2.2 Setting objectives
2.3 Crafting s strategy
2.4 Executing the strategy
2.5 Evaluating performance and initiating corrective adjustment 2.6 Corporate governance

3.1 What are the strategically relevant factors in macro-environment?
3.2 Assessing the company’s industry and competitive environment
3.3 The strength of industry competitive forces
3.4 Factors driving industry change
3.5 The position of industry rivals

4.1 How well is the company’s present strategy working?
4.2 Company’s competitive resources and capabilities
4.3 The ability to seize market opportunities and nullify external threats (SWOT)
4.4 The competitiveness of company’s cost structure and customer value proposition
4.5 Company’s competitive position
4.6 Issues and problems that require front-burner managerial attention

5.1 Low-cost provider strategies
5.2 Broad Differentiation strategies
5.3 Focused strategies
5.4 Best-cost provider strategies