MICRO-CREDENTIAL IN DEVELOPING CUSTOMER-BASED BRAND EQUITY AND POSITIONING

About this Module

What you will learn

This MC introduces the art of brand building that underlie within an organizational branding strategy. This includes the understanding of brand terminologies, activities in developing and managing brand such as brand values determination and positioning, creative brand elements design, and how these are integrated with other brand marketing programs (4Ps)

What skills you will gain

Ability to strategize best practice in brand management.

Total contents and assessments

8 Contents (3 Videos, 1 Infographic, 1 Additional Information, 2 Assessments and 1 Activity).

Module Details

CLUSTER : Business & Management ( SP )
MODE/DURATION : Flexible
LENGTH : 7 days
EFFORT : 7
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

 Syllabus

No details provided

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Our Instructor

MOHAMMAD ZAIM BIN MOHD SALLEH

Course Instructor
UiTM Kampus Puncak Alam
4.3 (average sufo) instructor rating 50 course(s)

NORAFIFA BINTI MOHD ARIFFIN

Course Instructor
UiTM Kampus Puncak Alam
4.3 (average sufo) instructor rating 22 course(s)

INTAN SYAFINAZ BINTI MAT SHAFIE

Course Instructor
UiTM Kampus Puncak Alam
4.3 (average sufo) instructor rating 20 course(s)

NOR SARA NADIA BINTI MUHAMAD YUNUS

Course Instructor
UiTM Puncak Perdana
4.3 (average sufo) instructor rating 23 course(s)

NOORITA BINTI MOHAMMAD

Course Instructor
UiTM Kampus Puncak Alam
4.3 (average sufo) instructor rating 18 course(s)