MICRO-CREDENTIAL IN PUBLIC RELATIONS AND CRISIS COMMUNICATION IN SPORT

About this Module

  • students enrolled
  • Approx. 20 hours to complete

What you will learn

This course is taught to students as a professional discipline within the vast sphere of communication and public relations. Basically, it helps student to understand the basic knowledge and principles of communication. It also examines the integration of Public Relation with the management process and the importance of communication within the PR discipline.

What skills you will gain

Communication skill, public relations skills, crisis communication skills, decision making skills

Total contents and assessments

6 Videos, 3 Learning Activities, 3 Assessments

Module Details

CLUSTER : Business & Management ( SP )
MODE/DURATION : Flexible
LENGTH : 70 days
EFFORT : 3
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

Join this module

 Syllabus

1.1 Definition of Public Relations
1.2 Definition of Sports Public Relations
1.3 Evolution of Sports Public Relations
1.4 PR Practitioner Skills

2.1 Importance of Digital Public Relations Tools
2.2 Types of Digital Public Relations Tools
2.3 Strategic PR Plan using Digital Public Relations Tools

3.1 Crisis Communication and Crisis Management
3.2 Key Elements of Crisis Communication
3.3 Phases of Crisis Management
3.4 Types of Crisis In Sports

Our Instructor

DR. ELLAIL AIN BINTI MOHD AZNAN

 Course Instructor
UiTM Kampus Arau 4.3 (average sufo) instructor rating 25 course(s)

PROFESOR MADYA DR AHMAD FIKRI BIN MOHD KASSIM

 Course Instructor
UiTM Kampus Arau 4.3 (average sufo) instructor rating 15 course(s)

NUR SYAZWANI ZULAIKHA BINTI SAFWAN

 Course Instructor
UiTM Kampus Seremban 3 4.3 (average sufo) instructor rating 9 course(s)
Developed by
Universiti Teknologi MARA (UiTM)