MICRO-CREDENTIAL IN PRINCIPLES OF PUBLIC RELATIONS

About this Module

What you will learn

UMC441: Principles of Public Relations "Disclaimer: The content provided in this online course is for educational purposes only and does not constitute professional advice. The course materials, including lectures, readings, and discussions, are intended to supplement your learning and understanding but should not be relied upon as a sole source of information. The views and opinions expressed by instructors and participants are their own and do not necessarily reflect the official policy or position of the course provider. Please consult relevant experts or professionals for advice specific to your situation." The course begins with a study of practical aspects of Public Relations. This course is also introduced to special events and community relations. Emphasized throughout the module are the four aspects of professional PR management: Analysis, Planning, Implementation and Control phases to be executed by the public relations practitioner. Etiquette: "Always engage respectfully in online discussions, actively listen to others' perspectives, and contribute thoughtfully while avoiding disruptive or inappropriate behavior. Ensure that your communication is clear, concise, and considerate, fostering a positive and collaborative learning environment for all."

What skills you will gain

Public relations jobs require skills in communication techniques, the ability to think critically about case studies, and learning through a gamification element.

Total contents and assessments

11 Videos, 11 learning activities, 1 cont assessment

Module Details

CLUSTER : Social Science & Humanities ( SS )
MODE/DURATION : Flexible
LENGTH : 98 days
EFFORT : 2
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

 Syllabus

Theory in Public Relations
Theory in Mass Communication


Phase 1: Research
Phase 2: Planning

Phase 3: Communication
Phase 4: Evaluation

Introduction to Issue Management
Crisis Management and Crisis Communication

Introduction to Public Opinion
Persuasion techniques in public relations

Law and ethics in public relations

Introduction
Types of Media
Public Relations opportunities in print media
Public Relations opportunities on Radio
Public Relations opportunities on Television

Introduction
The challenges of using new media
Public Relations opportunities in social media
Working with the media

Introduction to Event Management
Types of Event
The process of organising an event

Our Instructor

BABY ANUSHA NUR BT MOHAMED THAHEER

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 29 course(s)

DR. MANIMEGALAI A/P AMBIKAPATHY

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 17 course(s)

DEWI SERIBAYU BINTI NORDIN SELAT

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 12 course(s)

NORSYUHADA BINTI AHMAD RASHIDI

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 15 course(s)