MICRO-CREDENTIAL IN PRINCIPLES OF PUBLIC RELATIONS

About this Module

What you will learn

Public Relations is not “one size fits all.” In entertainment, sports, NGOs, and nonprofits, PR professionals face unique challenges: balancing visibility with credibility, managing diverse stakeholder groups, and fostering emotional connections with their audiences. This course dives into advanced strategies tailored to these high-impact sectors. In addition, this course will explore how advanced PR practice adapts to each of these dynamic sectors, combining strategy, ethics, and creativity to achieve influence and impact.

What skills you will gain

Campaign Planning & Execution – Designing integrated PR campaigns across traditional and digital platforms. Crisis Communication – Managing scandals, controversies, or unexpected crises in high-pressure industries. Reputation & Brand Management – Building, protecting, and sustaining long-term credibility. Stakeholder Engagement – Understanding and influencing diverse audiences (fans, donors, media, sponsors, governments). Cross-Cultural Communication – Adapting messages for global and diverse audiences.

Total contents and assessments

4 Videos, 4 class activities, 1 assessment, 1 promo video, 1 intro video.

Module Details

CLUSTER : Social Science & Humanities ( SS )
MODE/DURATION : Flexible
LENGTH : 98 days
EFFORT : 2
LEVEL : Expert
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

 Syllabus

Practice of PR in Corporate PR
Practice of PR in Government

Practice of PR in Firm
Practice of PR in Non-profit organisation

Practice of PR in Entertainment
Practice of PR in Sports
Practice of PR in Tourism

Practice of PR in Global Public Relations

Our Instructor

BABY ANUSHA NUR BT MOHAMED THAHEER

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 29 course(s)

DEWI SERIBAYU BINTI NORDIN SELAT

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 12 course(s)

NORSYUHADA BINTI AHMAD RASHIDI

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 17 course(s)

DR. MANIMEGALAI A/P AMBIKAPATHY

Course Instructor
UiTM Shah Alam
4.3 (average sufo) instructor rating 17 course(s)