About this Module
What you will learn
Culture is complicated and managing cultural differences is crucial in international marketing. Thus, this microcredential equips learners with knowledge to comprehend challenging sociocultural environments. Specifically, it focuses on various facets of culture. It also discusses strategies for managing cultural differences effectively. It prepares learners to lead and collaborate successfully in a borderless world.
What skills you will gain
1. Cross-Cultural Communication Skills Understand how different cultures communicate (verbal and non-verbal). Adapt messaging styles for high-context and low-context cultures. Reduce miscommunication in international business settings. 2. Cultural Sensitivity and Awareness Develop awareness of diverse cultural norms, values, and behaviors. Avoid cultural blunders in marketing strategies. Show respect and empathy when interacting with global customers. 3. Global Marketing Strategy Development * Design culturally appropriate marketing campaigns. Apply localization vs. standardization principles effectively. Align marketing strategies with cultural expectations and consumer behavior. 4. Analytical Thinking Using Cultural Models Use Hofstede’s cultural dimensions and other frameworks to compare cultures. Analyze target markets and interpret cultural data for marketing decisions. Understand the influence of individualism, power distance, and uncertainty avoidance on consumption patterns. 5. Problem Solving through the Self-Reference Criterion (SRC) Approach Identify and overcome cultural bias in decision-making. Apply the 4-step SRC method to adjust business strategies in foreign markets. Think critically about the impact of one's own culture on perception and judgment. 6. Digital and Generational Marketing Insights Distinguish marketing approaches for youth vs. older generations. Leverage digital tools and platforms for engaging Gen Z and millennials. Develop culturally relevant content for different age demographics. 7. Adaptability in Global Business Environments Become flexible in adjusting market
Total contents and assessments
11 teaching videos 3 sharing video (experts and students) 5 complimentary notes 5 types of activities
Module Details
CLUSTER : Business & Management ( SP ) MODE/DURATION : Flexible LENGTH : 7 days EFFORT : 3 LEVEL : Beginner LANGUAGE : English CERTIFICATE : Yes CPD POINT : 0 PRICE : Free Associated Course (s) : No Course
