MICRO-CREDENTIAL IN PERSUASIVE COPYWRITING FOR SOCIAL MEDIA MARKETING

About this Module

What you will learn

Persuasive Copywriting for Social Media Marketing is designed to equip learners with the essential skills to craft compelling, audience-centered copy for social media. This course strikes a balance between the creative elements of design and the strategic principles of marketing ensuring a well-rounded understanding of how to create impactful and persuasive digital content. The stand alone Micro-credential would be beneficial for learners to learn a comprehensive perspective, bridging creative expression and strategic thinking to produce results-driven copy for social media marketing.

What skills you will gain

You will gain practical skills in persuasive copywriting, including how to craft engaging messages for digital platforms, apply proven copywriting formulas like AIDA, differentiate between traditional and digital copywriting, and create consistent, compelling content that aligns with marketing goals in social media contexts.

Total contents and assessments

Not applicable

Module Details

CLUSTER : Social Science & Humanities ( SS )
MODE/DURATION : Flexible
LENGTH : 2 days
EFFORT : 2
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

 Syllabus

1.1 What Is Copywriting?
1.2 The Role of Copywriting In Digital Marketing

2.1 Elements of Copywriting
2.2 Copywriting Structure Using Selling Strategy
2.3 Copywriting styles and triggers on social media

3.1 Ensuring message and design consistency in digital campaigns
3.2 Measuring and optimizing copywriting

Our Instructor

DR. SHAHREL NIZAR BIN BAHAROM

Course Instructor
UiTM Kampus Sri Iskandar
4.3 (average sufo) instructor rating 23 course(s)

DR. NUR HAZWANI BINTI ZOLKIFLY

Course Instructor
UiTM Kampus Sri Iskandar
4.3 (average sufo) instructor rating 14 course(s)

AZIAN BT MOHD. ZAIN

Course Instructor
UiTM Kampus Puncak Alam
4.3 (average sufo) instructor rating 15 course(s)

NOR MARINI BINTI MOHTAR

Course Instructor
UiTM Kampus Sri Iskandar
4.3 (average sufo) instructor rating 18 course(s)

DR. NUR LAILATUL HUSNA BINTI MOHAMMAD YUSOF

Course Instructor
UiTM Kampus Sri Iskandar
4.3 (average sufo) instructor rating 22 course(s)