MICRO-CREDENTIAL IN LEISURE AND BUSINESS EVENT CONCEPTS

About this Module

  • students enrolled
  • Approx. 20 hours to complete

What you will learn

This module introduces the fundamental concepts of leisure and business events and their significance within the tourism industry. It examines different types of events, such as sports, cultural, and MICE (Meetings, Incentives, Conferences, Exhibitions), and their economic and social effects. The module also covers the importance of event venues, key stakeholders, and destination branding in the context of event tourism. By exploring these concepts, learners will gain a deeper understanding of how events contribute to the growth and sustainability of tourism. Micro- Learning Outcomes: 1. Describe emerging trends in leisure and business events, including sustainability, hybrid formats, and technological advancements. 2. Discuss the economic, social, and cultural impact of sports and cultural events in the tourism industry. 3. Classify different types of event venues and justify their significance in hosting successful events. 4. Illustrate the role of MICE events in business tourism and explain their contribution to economic development. 5. Explain the concept of event tourism and describe its role in destination marketing and economic growth. 6. Distinguish key stakeholders in event tourism and describe their roles in planning, funding, and managing events.

What skills you will gain

Understanding Events & Tourism, Event Industry Awareness, Business & Planning Skills, Stakeholder Management, Problem-Solving Skills

Total contents and assessments

7 videos 6 topics 6 Topical assessments (quizzes) 1 Final Assessment

Module Details

CLUSTER : Business & Management ( SP )
MODE/DURATION : Flexible
LENGTH : 1 days
EFFORT : 3
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

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 Syllabus

Sustainable Events – How events are becoming more eco-friendly.
Hybrid & Virtual Events – The rise of online and in-person event combinations.
Technology in Events – New tools and innovations shaping event experiences.

Economic Impact of Sports & Cultural Events – How these events generate revenue, create jobs, and boost local economies.
Social & Cultural Influence of Events – How events shape communities, preserve traditions, and promote social interaction.
Tourism & Destination Branding Through Events – How major events attract tourists and enhance a destination’s global reputation

Importance of MICE in Business Tourism – How MICE events drive corporate travel and business networking.
Economic Contributions of MICE Events – The impact of MICE on local economies, job creation, and revenue generation.
Key Trends in MICE Events – Innovations like hybrid conferences, sustainability, and digital event solutions.

Types of Event Venues – Classifying venues for sports, cultural, and business events (e.g., stadiums, convention centers, museums, hotels).
Venue Selection & Its Impact – How choosing the right venue affects event success, audience experience, and logistics.
Venues as Tourism & Economic Drivers – The role of event venues in attracting tourists, boosting local businesses, and shaping destination appeal.

Understanding Event Tourism – Defining event tourism and its role in attracting visitors to destinations.
Events as a Destination Marketing Tool – How events enhance a location’s brand and visibility in the tourism industry.
Economic Benefits of Event Tourism – How events contribute to local economies through visitor spending, job creation, and business growth.

Key Stakeholders in Event Tourism – Identifying government bodies, event organizers, sponsors, and local communities.
Roles & Responsibilities of Stakeholders – Understanding how different stakeholders contribute to planning, funding, and managing events.
Collaboration & Impact of Stakeholders – How stakeholder partnerships influence event success and tourism growth.

Our Instructor

PROFESOR MADYA DR AHMAD FITRI BIN AMIR

 Course Instructor
UiTM Kampus Puncak Alam 4.3 (average sufo) instructor rating 16 course(s)

MOHD HAFIDZIE BIN MANSOR

 Course Instructor
UiTM Kampus Puncak Alam 4.3 (average sufo) instructor rating 9 course(s)
Developed by
Universiti Teknologi MARA (UiTM)