MICRO-CREDENTIAL IN BUILDING YOUR DIGITAL PRESENCE: A BEGINNER’S GUIDE TO DIGITAL MARKETING

About this Module

What you will learn

This 8-hour beginner-friendly course provides a practical introduction to digital marketing, equipping learners with the foundational skills needed to establish and grow an online presence. Covering key areas such as Social Media Marketing, SEO (Search Engine Optimization), and Analytics, this course helps participants understand how to attract, engage, and analyse audiences effectively. Through interactive lessons and real-world examples, learners will gain hands-on experience in optimizing content, leveraging social media platforms, and using data-driven insights to improve digital strategies.

What skills you will gain

1. Search Engine Optimisation 2. Digital Content Creation 3. Analytics & Performance Tracking

Total contents and assessments

11 videos on the content, 1 assessment after each topic and 1 assessment after finishing the whole course

Module Details

CLUSTER : Lifelong Learning ( LL )
MODE/DURATION : Flexible
LENGTH : 2 days
EFFORT : 2
LEVEL : Beginner
LANGUAGE : English
CERTIFICATE : Yes
CPD POINT : 0
PRICE : Free

Associated Course (s) :
No Course

 Syllabus

MARKETING INDIVIDUAL AND BUSINESS ON TIKTOK, FACEBOOK. INSTAGRAM AND LINKEDIN

1. USAGE AND KEY COMPONENTS OF SEO
2. TYPES OF SEO AND IT'S FUNCTIONS
3. DIFFERENT WAYS TO ACHIEVE SEO

1. THE INTRODUCTION AND IMPORTANCE OF SOCIAL MEDIA ANALYTICS
2. DIFFERENT KEY MATRICS TO TRACK ANALYTICS ON DIFFERENT SOCIAL MEDIA PLATFORMS
3. MAKING IMPORVEMENT USING ANALYTICS

Our Instructor

DR. SARAH BINTI SABIR AHMAD

Course Instructor
UiTM Kampus Sungai Petani
4.3 (average sufo) instructor rating 18 course(s)

DR. NURDIYANA NAZIHAH BINTI ZAINAL

Course Instructor
UiTM Kampus Sungai Petani
4.3 (average sufo) instructor rating 14 course(s)

NUR FATHIA BINTI SALEH

Course Instructor
UiTM Kampus Sungai Petani
4.3 (average sufo) instructor rating 6 course(s)

DR. NURAINA NADIAH BINTI ROSLI

Course Instructor
UiTM Kampus Sungai Petani
4.3 (average sufo) instructor rating 6 course(s)

PROFESOR MADYA DR AZFAHANEE BINTI ZAKARIA

Course Instructor
UiTM Kampus Sungai Petani
4.3 (average sufo) instructor rating 15 course(s)