About this Module
What you will learn
This micro-credential equips learners with the foundational skills to build and communicate a strong brand identity aligned with business goals and market needs. Learners will define a brand’s core purpose, positioning, and personality to establish a clear and competitive brand presence. The course focuses on creating a strategic branding plan using practical tools and techniques, including brand storytelling, tone of voice, and visual identity. Participants will also explore how to maintain consistency in brand communication across offline and digital platforms, enhancing customer experience at every touchpoint. Emphasis is placed on aligning brand messaging with customer expectations to build trust, recognition, and loyalty. Ideal for entrepreneurs, marketing professionals, and business students, this micro credential provides practical insights to create meaningful, engaging, and consistent brand experiences that drive business success in today’s competitive environment.
What skills you will gain
Crafting Brand Strategy and Identity
Total contents and assessments
5 Infographics, 5 Teaching Videos, 2 Assessments
Module Details
CLUSTER : Business & Management ( SP ) MODE/DURATION : Flexible LENGTH : 11 days EFFORT : 3 LEVEL : Intermediate LANGUAGE : English CERTIFICATE : Yes CPD POINT : 0 PRICE : Free Associated Course (s) : No Course
