AGRICULTURE BUSINESS PITCHING

About this Course

  • 22 students enrolled
  • 1 instructors

Course Description

This course provides students with the necessary skills to effectively promote or pitching the agricultural-based food products. In this course, students will acquire the skills to construct business models by employing the Business Model Canvas framework. The primary emphasis will be placed on essential components, including client segments, value propositions, and revenue streams. The analysis of successful agricultural food operations will be conducted through the use of case studies. This study aims to investigate market data, customer insights, and product development techniques that are tailored to the agricultural food industry. Students will enhance their proficiency in pitch presentations, with a focus on highlighting the distinctive value proposition and potential for growth of their products. The emphasis will also be placed on ethical and sustainable methods in the realm of food production. Upon completion of the course, students will have a thorough comprehension of the dynamics of the agricultural food business, practical expertise in developing business models, and the capacity to effectively present agricultural-based food products to investors and stakeholders.

Course Learning Outcomes

1 ) Develop Business Model Canvas (BMC) on food products.
2 ) Explain the basic principles of agropreneurship knowledge and skills in agricultural business plan preparation.
3 ) Develop the agricultural business plan and a feasibility analysis. ( A4 )

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 2
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Science & Technology ( ST )

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 Syllabus

1.1 Definition of Entrepreneurship, Entrepreneur and Enterprise
1.2 Types of Entrepreneur in Agriculture Sector
1.3 Role of Entrepreneur for economic development

2.1 Sources of New Idea and Creativity
2.2 Creating Idea and Recognizing New Opportunities
2.3 Sources of Innovation
2.4 Types of Innovation
2.5 Reason Towards Innovation

3.1 Identification of Business Opportunity
3.2 Scanning the Environment for Opportunities
3.3 Evaluation of Alternative
3.4 Procedure to Start a New Venture
3.5 Issues Business Plan Preparation

4.1 Introduction Business Models Canvas (BMC)
4.2 Key Elements in Business Models Canvas
4.3 Introduction to Business Plan

5.1 Identification of Targeted Audience
5.2 Preparation of Pitching
5.3 Flow of Pitch

6.1 Government Support System
6.2 Non-Government Support System
6.3 Financial Institution

Our Instructor

JACQUELINE BINTI JOSEPH

 Course Instructor
UiTM Kampus Kota Kinabalu

 Frequently Asked Questions

A1 : Participants will learn how to analyze agricultural markets, develop compelling business models using the Business Model Canvas framework, and craft persuasive pitches for agricultural business ideas. Additionally, ethical and sustainable practices in agriculture business will be emphasized.