THEORIES IN MASS COMMUNICATION

About this Course

  • 33 students enrolled
  • 1 instructors

Course Description

This course serves a philosophical ground in understanding the development of human and communication theories. Students will be exposed to the concepts and types of human and mass communication theories in terms of its definitions, functions, traditions, relation with researchers and ethical consideration. It also designs to project criticisms integrated with understanding, explaining, predicting and controlling any related phenomena that take place in our everyday lives. Students will be prepared to appraise theories in researchers’ activities and also to embrace the importance of theories in relation with the media industries.

Course Learning Outcomes

1 ) Explain the knowledge of theories development in the scope of human and mass communication
2 ) Demonstrate effectively in writing of the relevant area of human and mass communication theories in communication and media studies
3 ) Synthesize the strengths and weaknesses of theories on human and mass communication (

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 9 hours per week
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Social Science & Humanities ( SS )

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 Syllabus

- Evaluating communication theories
- Functions of communication theories

- The Seven Traditions of Communication Theories

- Symbolic Interaction Theory
- Coordinated Management of Meanings
- Cognitive Dissonance Theory
- Expectancy Theory

- Uncertainty Reduction Theory
- Anxiety/Uncertainty Management Theory
- Social Penetration Theory
- Social Exchange Theory
- Relational Dialectic Theory
- Expectancy Violation Theory
- Communication Privacy Management Theory

- Groupthink
- Structuration Theory
- Organizational Structuration Theory
- Organizational Information Theory

- Magic Bullet Theory/Hypodermic Needle Theory
- Cultivation Analysis
- Uses & Gratification Theories
- Agenda Setting Theory
- Media Dependency Theory
- Elaboration Likelihood Theory
- Normative Theories of Media
- Spiral of Silence
- Media Ecology Theory
- Media Richness Theory

- Face-Negotiation Theory
- Face Management Theory
- Communication Accommodation Theory
- Muted Group Theory
- Standpoint Theory
- Social Cognitive Theory

- Communication Manipulation Theory
- Communication Defection Theory
- Rational Argumentation Theory

Our Instructor

PROFESOR MADYA DR. HAJI MOHD SHAHNAWI BIN MUHMAD PIRUS

 Course Instructor
UiTM Shah Alam

 Frequently Asked Questions

A1 : Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication. Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions.

A2 : The Theories in Mass Communication course is also offered as a Massive Open Online Course (MOOC) by the Faculty of Communication and Media Studies. The course code is COM717 - Theories in Mass Communication

A3 : There are no entry requirements to the MOOC COM717 - Theories in Mass Communication. Nevertheless, it is encouraged for students to have a basic understanding of the foundation of communication and media studies.

A4 : The course offers eight (8) main focus such as
(1) Thinking about Communication: Definitions, Models and Ethics
(2) The Theory & Researchers
(3) Communication Theories: The Self & Message
(4) Communication in Relationship Development
(5) Communication in Groups and Organizations
(6) The Media Theory
(7) Communication in Culture & Diversity
(8) Communication & Message Formation

A5 : The course is approached by (1) Recorded Lectures (2) Seminar/Colloquium (3) Case Study (4) Assessment.

A6 : At the end of the course, you should be able to:
(1) Explain the knowledge of theories development in the scope of human and mass communication ( C2 )
(2) Synthesize the strengths and weaknesses of theories on human and mass communication ( C4 )
(3) Demonstrate effectively in writing of the relevant area of human and mass communication theories in communication
and media studies ( A3 )