About this Course
Course Description
This MOOC is recognized as a foundation to identify and address the special challenges that occur in service marketing. Issues encountered in service organizations such as the inability to inventory, difficulty in synchronizing demand and supply, challenges in controlling the performance quality of human interactions have been discussed in this text to help learners and managers understand and address these special challenges of service industry marketing. It also focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.
Course Learning Outcomes
1 ) Present findings about the effectiveness of physical evidence that the organization use to communicate with the customer
2 ) Propose the gaps model and other relevant customer concept as a framework in delivering excellent service marketing
3 ) Apply service marketing concepts and theories in integrating customer focus across the firm
Course Details
STATUS : Open DURATION : FLEXIBLE EFFORT : 3 HOURS PER WEEK MODE : 100% Online COURSE LEVEL : Intermediate LANGUAGE : English CLUSTER : Business & Management ( SP )
