About this Course
Course Description
This MOOC is introduced students to the field of services marketing, in response to the global transformation of economies to services. The course also emphasized the key concepts of marketing that are applied towards services, such as the marketing mixes, segmentation, and positioning. Apart from that, the knowledge on service delivery, productive capacity and service environments is useful to manage the link between the customer and the service firm.
Course Learning Outcomes
1 ) Explain the foundations of marketing in the context of services industry.
2 ) Propose the role of marketing mix in the relation to the concept of service delivery, productive capacity and service environments.
3 ) Analyze the need for market segmentation and positioning.
Course Details
STATUS : Open DURATION : FLEXIBLE EFFORT : 2 hours per week MODE : 100% Online COURSE LEVEL : Intermediate LANGUAGE : English CLUSTER : Business & Management ( SP )
