ECONOMICS FOR BUSINESS AND MANAGEMENT

About this Course

Course Description

The subject combines economic theories with the tools of mathematics and statistics in the decision making process. Managerial economics focus on the use of microeconomics principles such as supply and demand, elasticities, resource allocation, diminishing returns, economies of scale and pricing strategies, as important tools of analysis for managerial decision makers.

Course Learning Outcomes

1 ) Integrate managerial concepts in organization decision making
2 ) Display skills in using software (Eviews/SPSS) related to managerial economics
3 ) Analyze the impact of managerial behavior and economic forces on organizations

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3 hours per week
MODE : 100% Online
COURSE LEVEL : Beginner
LANGUAGE : English
CLUSTER : Business & Management ( SP )

 Syllabus

1.1 Definition and importance of Business Economics
1.2 Business economics in microeconomic environment
1.3 Business economics in macroeconomic environment
1.4 Objectives of the firm
1.5 Concept of economic profit

2.1 Functional Relationship and Economic Models
2.2 Linear and power functions (Quadratic and cubic), differentiation
2.3 First derivative, second derivative and partial derivatives
2.4 Optimization Techniques
2.5 Maximum and minimum points
2.6 Substitution Method

3.1 Determinants of demand.
3.2 Demand function and demand curve function
3.3 Market Demand
3.4 Total revenue, average revenue and marginal revenue
3.5 Relationship between the revenue curves
3.6 Elasticity of demand: Price, Income and Cross elasticity of demand

4.1 Technique of demand estimation
4.2 Demand estimation (multiple regression)
4.3 Least squares method
4.4 Interpretation of regression results
4.5 t- statistic
4.6 Coefficient of determination (R2)

5.1 Production function
5.2 Linear and nonlinear (Cobb Douglas Production Function)
5.3 Input-output production tables
5.4 Short-run production
5.5 Law of diminishing marginal returns
5.6 Stages of production
5.7 Optimal employment of a variable input
5.8 Long-run production
5.9 Isoquant and isocost analysis
5.10 Optimal Combinations of Inputs
5.11 Expansion Path
5.12 Returns to Scale

6.1 Types of cost (including Explicit and Implicit Cost)
6.2 Accounting Profit and Economic Profit
6.3 Short-run cost
6.4 Economies of Scale

7.1 Perfect competition
7.1.1 Characteristics
7.1.2 Output and pricing strategies in the short-run and long-run (Diagrams and calculations)
7.2 Monopoly
7.2.1 Characteristics
7.2.2 Output and pricing strategies in the short-run and long-run (Diagrams and calculations)
7.3 Monopolistic competition
7.3.1 Characteristics
7.3.2 Output and pricing strategies in the short-run and long-run. (Diagrams and calculations)
7.4 Oligopoly
7.4.1 Characteristics
7.4.2 Analysis of kinked demand curve model (Diagrams and calculations)

8.1 Price Discrimination (1st, 2nd and 3rd degree)
(Calculation based on 3rd degree only)
8.2 Cost Plus Pricing

Our Instructor

DR. AZMAHANI BINTI YAACOB @ OTHMAN

Course Instructor
UiTM Kampus Kota Bharu

HAJAH WAN HASNI BINTI WAN HASAN

Course Instructor
UiTM Kampus Kota Bharu

PROFESOR MADYA DR MASTURAH BINTI MA'IN

Course Instructor
UiTM Shah Alam

MELINDA AZZALEA TAI ABDULLAH @ TAI NYUK CHIN

Course Instructor
UiTM Kampus Kota Kinabalu

ELIAS B JAAFAR

Course Instructor
UiTM Kampus Sungai Petani

AFIZA AZURA BT MOHAMAD ARSHAD

Course Instructor
UiTM Kampus Puncak Alam

 Frequently Asked Questions

A1 : Our courses at online and self-paced so you can start at any time.