DIGITAL ENTREPRENEURSHIP

About this Course

  • 239 students enrolled
  • 9 instructors

Course Description

This course is designed to expose students to entrepreneurship through hands-on marketing activities purely within the online business environment. It provides the students with the necessary operating skills in utilizing online website builders and social media tools (Facebook, Instagram and Whatsapp) in creating and closing sales. In addition, the essentials of copywriting, placing Google and Facebook paid advertisements, and WhatsApp sales script will provide the necessary skills for students to engage and interactively communicate with real customers in order to secure and fulfil orders. Students are also taught on how to track and analyse advertisement performance using SEO and analytical tools. Managing all the above aspects are vital to ensure the success of an online business start-up in line with the government’s agenda of producing entrepreneurially minded students who create new jobs rather than seek for a job after graduation.

Course Learning Outcomes

1 ) Organize methods of “Creating and Closing Sales” for digital entrepreneurship
2 ) Interpret the important concepts of digital entrepreneurship.
3 ) Relate the prospects of digital entrepreneurship within the online marketing media context

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3 hours per week
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Business & Management ( SP )

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 Syllabus

1. Introduction to Business Model Canvas
2. Establishing product and brand name
3. Market segmentation and targeting using Customer Avatar

1. Copywriting Structure
2. Copywriting Styles
3. Content Marketing

1. Introduction to Facebook for Business
2. Meta Business Suite
3. Facebook Marketing and Ads Manager

1. Introduction to instagram for business
2. Instagram tools for marketing
3. Basics of photography and image editing
4. Effective management of digital assets

1. Understanding the essential components of a functional website.
2. Building an e-commerce website by using WordPress
3. Setting-up and integrate third party services for performance, security, SEO, analytics and Ads Optimisation

1. Online business presence without a website
2. The mechanics of Google Ads Campaign
3. Basics of YouTube and TikTok Platforms for business

1. Whatsapp for Business
2. Whatsapp Sales Script
3. Managing orders and deliveries by using simple spreadsheet

Our Instructor

NINALYN BINTI FRIDRICT

 Course Instructor
UiTM Kampus Kota Kinabalu

MARYAM QAAMEELAH OTHMAN

 Course Instructor
UiTM Kampus Kota Kinabalu

DR. JACQUELINE KOH SIEW LEN BINTI STEPHEN

 Course Instructor
UiTM Kampus Kota Kinabalu

AHMAD FAUZE BIN ABDUL HAMIT

 Course Instructor
UiTM Kampus Kota Kinabalu

NORAH BINTI TUAH

 Course Instructor
UiTM Kampus Kota Kinabalu

MAZUKI IZANI BIN ISMAIL

 Course Instructor
UiTM Kampus Machang

 Frequently Asked Questions

A1 : Trying out new business ideas is cheaper, faster, and easier in the digital world. With access to millions of customers, the digital world provides many new business opportunities as well as some new risks. Businesses that were "born digital" are, in many ways, a new and different reality for business owners.

A2 : Digital transformation offers many opportunities for firms, including the self-employed, but only about 2% are taking full advantage of the digital economy (European Commission, 2014) and there is a large gap in adoption rates of digital tools between small and large firms (OECD, 2019). The advantages are broadly divided into two categories: opening up new markets (customers in other regions or countries, new products and services) and increasing productivity by lowering business operating costs.

A3 : Digital entrepreneurship consists of creating a business on the Internet and selling services or products online without the need to invest in physical space. Digital entrepreneurship entails starting a business on the Internet and selling services or products without having to invest in physical space. A few examples of digital businesses are online courses, e-commerce, blogs, YouTube channels, and technological solutions in general. Digital businesses include, among other things, blogs, YouTube channels, online courses, e-commerce, and technological solutions in general.