Course Syllabus
Marketing Segmentation
1.1 Market Segment.
1.2 Consumer Behavior.
Food Supply Chain Management
2.0 Food Supply Chain Management
3.0 Sustainable Marketing Management
3.1 Sustainable Food Systems.
3.2 Channel distribution.
3.3 The supply chain management marketing system.
4.0 Product Development
4.1 The food product ideas, concept, product information, labeling and certification
● food system position;
● the market they serve;
● processing technology used to manufacture them;
● basic common characteristics such as nutrition and health;
● product platforms; level of innovation.
5.0 Food Marketing Issues
5.1 The challenges in Food Marketing.
5.2 Ethics in Food Marketing
6.0 Retail Strategy in food retailing
6.1 Strategic planning in food retailing.
6.2 Issues and challenges in food retailing.
7.0 Pricing Strategy
7.1 Introduction to Pricing Strategy.
7.2 Types of pricing strategy.
7.3 Market skimming strategy.
7.4 Market Penetration Strategy
8.0 Promotion Strategy
8.1 Communication strategy.
8.2 Promotional tools.
8.3 Promotional mix,
9.0 Communication and Positioning
9.1 Branding/Store brands.
9.2 Marketing plans.
1.1 Market Segment.
1.2 Consumer Behavior.
Food Supply Chain Management
2.0 Food Supply Chain Management
3.0 Sustainable Marketing Management
3.1 Sustainable Food Systems.
3.2 Channel distribution.
3.3 The supply chain management marketing system.
4.0 Product Development
4.1 The food product ideas, concept, product information, labeling and certification
● food system position;
● the market they serve;
● processing technology used to manufacture them;
● basic common characteristics such as nutrition and health;
● product platforms; level of innovation.
5.0 Food Marketing Issues
5.1 The challenges in Food Marketing.
5.2 Ethics in Food Marketing
6.0 Retail Strategy in food retailing
6.1 Strategic planning in food retailing.
6.2 Issues and challenges in food retailing.
7.0 Pricing Strategy
7.1 Introduction to Pricing Strategy.
7.2 Types of pricing strategy.
7.3 Market skimming strategy.
7.4 Market Penetration Strategy
8.0 Promotion Strategy
8.1 Communication strategy.
8.2 Promotional tools.
8.3 Promotional mix,
9.0 Communication and Positioning
9.1 Branding/Store brands.
9.2 Marketing plans.
Frequently Asked Questions
Q1 : Is there a final exam for the course?
A1 : Yes, but don't worry, it's not a typical examination. It will be enjoyable because it incorporates gaming (https://quizwhizzer.com/)
Q2 : What is the novelty of this course?
A2 : At the end of this course, you will create a marketing plan that is ready to be submitted for grants or startup funding.
Q3 : After completing all the assessments, do I get a certificate for this course?
A3 : Definitely, you will receive it, and you will also be rewarded with the title 'Foodie Marketing Pro"
Q4 : Who is the food marketing course suitable for?
A4 : 1. Aspiring Entrepreneurs: Individuals looking to start their own food-related businesses and need to understand effective marketing strategies for success. 2. Culinary Professionals: Chefs, cooks, and food service professionals aiming to promote their culinary creations and expand their reach. 3. Marketing Enthusiasts: People interested in the intersection of marketing and the food industry, seeking to develop specialized skills in this niche. 4. Food Bloggers and Influencers: Those who want to enhance their ability to market and promote food-related content online. 5. Product Managers: Professionals working in the food industry who want to optimize product marketing and branding. 6. Restaurant Owners: Individuals managing or owning restaurants who want to improve their marketing efforts to attract more customers. 7. Students and Graduates: Those studying hospitality, culinary arts, or marketing, who wish to specialize in food marketing.
A1 : Yes, but don't worry, it's not a typical examination. It will be enjoyable because it incorporates gaming (https://quizwhizzer.com/)
Q2 : What is the novelty of this course?
A2 : At the end of this course, you will create a marketing plan that is ready to be submitted for grants or startup funding.
Q3 : After completing all the assessments, do I get a certificate for this course?
A3 : Definitely, you will receive it, and you will also be rewarded with the title 'Foodie Marketing Pro"
Q4 : Who is the food marketing course suitable for?
A4 : 1. Aspiring Entrepreneurs: Individuals looking to start their own food-related businesses and need to understand effective marketing strategies for success. 2. Culinary Professionals: Chefs, cooks, and food service professionals aiming to promote their culinary creations and expand their reach. 3. Marketing Enthusiasts: People interested in the intersection of marketing and the food industry, seeking to develop specialized skills in this niche. 4. Food Bloggers and Influencers: Those who want to enhance their ability to market and promote food-related content online. 5. Product Managers: Professionals working in the food industry who want to optimize product marketing and branding. 6. Restaurant Owners: Individuals managing or owning restaurants who want to improve their marketing efforts to attract more customers. 7. Students and Graduates: Those studying hospitality, culinary arts, or marketing, who wish to specialize in food marketing.