FOOD MARKETING MANAGEMENT

About this Course

  • 48 students enrolled
  • 4 instructors

Course Description

This course provides an understanding of the principles and practices of food marketing. The course will familiarize students with the development of food products, from concept to sale, with an emphasis on the marketing perspective. Through this course, students will be able to build knowledge of food ideas and concept development, product development, marketing, and the food chain. This will give them the opportunity to develop management skills, theoretical skills and behavior change theories relevant to the food marketing sector.

Course Learning Outcomes

1 ) CLO1. Explain the principles and practices in the food marketing business (PLO1, C2).
2 ) CLO2. Identify the strategies, concepts, and marketing approaches in the food marketing business (PLO10, C5).
3 ) CLO4. Formulate a food marketing plan of food innovation products (PLO15, A4).
4 ) CLO3. Demonstrate social skills, teamwork, and responsibilities related to the strategies, concepts, issues, and challenges in the food marketing business (PLO5, A3).

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3.0 hrs/week
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Business & Management ( SP )

Join this course

 Syllabus

1.1 Market Segment.
1.2 Consumer Behavior.

2.0 Food Supply Chain Management

3.1 Sustainable Food Systems.
3.2 Channel distribution.
3.3 The supply chain management marketing system.

4.1 The food product ideas, concept, product information, labeling and certification
● food system position;
● the market they serve;
● processing technology used to manufacture them;
● basic common characteristics such as nutrition and health;
● product platforms; level of innovation.

5.1 The challenges in Food Marketing.
5.2 Ethics in Food Marketing

6.1 Strategic planning in food retailing.
6.2 Issues and challenges in food retailing.

7.1 Introduction to Pricing Strategy.
7.2 Types of pricing strategy.
7.3 Market skimming strategy.
7.4 Market Penetration Strategy

8.1 Communication strategy.
8.2 Promotional tools.
8.3 Promotional mix,

9.1 Branding/Store brands.
9.2 Marketing plans.

Our Instructor

DR. FARADEWI BEE BINTI A. RAHMAN

 Course Instructor
UiTM Kampus Puncak Alam

DR. MOHD NOOR ISMAWI BIN ISMAIL

 Course Instructor
UiTM Kampus Puncak Alam

MOHD ZAIN BIN KUTUT

 Course Instructor
UiTM Kampus Puncak Alam

DR. WAN RUSNI BINTI WAN ISMAIL

 Course Instructor
UiTM Kampus Permatang Pauh

 Frequently Asked Questions

A1 : Yes, but don't worry, it's not a typical examination. It will be enjoyable because it incorporates gaming (https://quizwhizzer.com/)

A2 : At the end of this course, you will create a marketing plan that is ready to be submitted for grants or startup funding.

A3 : Definitely, you will receive it, and you will also be rewarded with the title 'Foodie Marketing Pro"

A4 : 1. Aspiring Entrepreneurs: Individuals looking to start their own food-related businesses and need to understand effective marketing strategies for success.

2. Culinary Professionals: Chefs, cooks, and food service professionals aiming to promote their culinary creations and expand their reach.

3. Marketing Enthusiasts: People interested in the intersection of marketing and the food industry, seeking to develop specialized skills in this niche.

4. Food Bloggers and Influencers: Those who want to enhance their ability to market and promote food-related content online.

5. Product Managers: Professionals working in the food industry who want to optimize product marketing and branding.

6. Restaurant Owners: Individuals managing or owning restaurants who want to improve their marketing efforts to attract more customers.

7. Students and Graduates: Those studying hospitality, culinary arts, or marketing, who wish to specialize in food marketing.