The Foodservice Industry
o History of Foodservice Industry
o Segmentation and Industry Statistics
o Managerial Implications

What makes the Foodservice business unique?
o Overview of the trends in foodservice industry
o Business life-cycle
o Value from the customers’ perspective
o Different types of foodservice industry and system/operations
o Different types and classifications of the foodservice Industry


Foodservice Operations:
o Managing commercial and non-commercial Foodservice industry
o History, growth and development of foodservice industry in Malaysia and globally
o Trends, Issue and Challenges: Past, Present and Future


Managing different types of foodservice organizations Discussion, Evaluation and Analysis
o Franchising
o Self-Operated
o Restaurants Chains
o Management by Contract

Discussion, Evaluation and Analysis of Commercial Foodservice:
o Specialty, Ethnic, Fine Dining Restaurants
o Fast Food restaurants, Food Courts’, Hawkers Stall
o Moderate Upscale Restaurants

Discussion, Evaluation and Analysis of Commercial Foodservice:
o Kiosk, Bistro and others
o Catering Business; on premise; off-premise; contract catering
o Vending machine, Food Truck

Transportation Foodservice
o Airlines
o Railways
o Cruise


Marketing for Foodservice Organizations


Leadership, Decision making and performance improvement


Outputs of the System
o Customer satisfaction
o Employee satisfaction
o Employer satisfaction
o Improvement of productivity

The Future of the Foodservice Industry
o Lessons from the past
o Forces for change
o Predictions by segment

Q1 : Is there any pre-requisite subject for this course?
A1 : No