FUNDAMENTALS OF TOURISM

About this Course

  • 44 students enrolled
  • 4 instructors

Course Description

The course will prepare students with fundamental knowledge of the tourism industry. This includes knowledge in tourism components and organizations, motivations, planning, and development of the destination. Students will be exposed to the significance of tourism impact on the economy, social and environment as well as the importance of planning for sustainable tourism development.

Course Learning Outcomes

1 ) Describe the major principles, concepts and theories in tourism.
2 ) Interpret issues and strategies related to tourism impacts.
3 ) Demonstrate personal skills in the task related to tourism competitiveness.

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3
MODE : 100% Online
COURSE LEVEL : Beginner
LANGUAGE : English
CLUSTER : Business & Management ( SP )

Join this course

 Syllabus

Tourism in perspective
Tourism through the ages
Tourism terminologies
Tourism and geography
Tourism challenges and opportunities
Career opportunities

Travel decisions
Motivational theories
Tourism Market Segmentation
Specialized tourist segments

Transport
Accommodation
Food and beverages
Attractions and entertainment
Destinations

Why use intermediaries?
Distribution channels
Personal Touch
Technology’s competitive advantage

Economic and political
Environmental
Social and cultural

Competitive tourism destination
Tourism policy and planning
Sustainable tourism development

The shape of coming tourism markets
Emerging tourism markets
Future tourists’ needs

Our Instructor

NOR HANIZAH BINTI MOHD NAZERI

 Course Instructor

NOOR IBTISAM BINTI ABDUL KARIM

 Course Instructor
UiTM Kampus Alor Gajah

ZAITY AKHTAR BINTI MUKHTAR

 Course Instructor
UiTM Kampus Alor Gajah

SHAREENIE SHERA BINTI ABDUL HAMID

 Course Instructor
UiTM Kampus Alor Gajah

 Frequently Asked Questions

A1 : Semester 1