About this Course
Course Description
This course introduces concepts and theories on information technology, technology adoption, diffusion of innovation, usability, social media and social network and how they influence tourism/hospitality industry. In addition, this course exposes students to issues related to the use of technology for knowledge management, benchmarking, inter-organizational data sharing, and collaboration among organizations in the tourism industries. Specifically, this course provides an insight into tourism industry through the application of new emerging technologies. It covers both the strategies and concepts of e-commerce and the technological infrastructure requirements that are applicable in tourism industry. By the end of this course students will be able to understand factors that influence technology adoption/use in tourism. Students will learn to apply the newly acquired theoretical knowledge to practical problems through case studies. They will also have acquired the necessary knowledge and skills to develop technology management strategies that can help tourism organizations use emerging technologies more effectively.
Course Learning Outcomes
1 ) Apply knowledge and hands-on skills to develop and analyze the technology management strategies for marketing and management of tourism products. (C2, P3, A2)
2 ) Develop effective communication skills through writing assignments and in-class presentations using technological tools and relevant discipline-specific knowledge. (C3, P4, A2)
3 ) Explain the concepts and theories on information technology, technology adoption and use, diffusion of innovation and social media. (C1, P1, A1)
Course Details
STATUS : Open DURATION : FLEXIBLE EFFORT : 2 hours per week MODE : 100% Online COURSE LEVEL : Beginner LANGUAGE : English CLUSTER : Business & Management ( SP )
