DESTINATION, PLANNING AND DEVELOPMENT

About this Course

Course Description

This course is designed to provide students to a valid and practical means of planning destination to meet the collective needs of tourists, host communities, government, and other stakeholders. The preparation of development plans and identification of potential products/resources is vital to the dynamic nature of tourism and the factors that influence its development. Thus, it will develop analytical thinking in order to evaluate tourism destination according to current and future needs.

Course Learning Outcomes

1 ) Examine the concepts, theories, and approaches to destination planning involving a multi-directional relationship that exists among the different natures of destinations and the consequences of development. ( C4 )
2 ) Explain ideas verbally related to tourism destinations at different levels of the Tourism Area Life Cycle (TALC) in Butler's (1980) model. ( A3 )
3 ) Display in the report the ethical and professional considerations involved in solving tourism project(s) related to tourism development. ( A5 )

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 4 hours per week
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Business & Management ( SP )

 Syllabus

• What is tourism?
• What is planning?
• What is development?
• Evolution of development concepts
• Characteristics of underdevelopment
• Goals of tourism planning

• Basic planning process
• Approaches to tourism planning
• Tourism system
• Components of tourism development
• Evolution of development theory

• International
• National
• Regional
• Sub-regional
• Others.

• Survey of areas characteristics
• Survey of institutional elements
• Survey of tourist attractions and activities
• Survey of markets, facilities services and infrastructure
• Market analysis and facilities and infrastructure needs

• Understanding policy-making
• Policy-making as decision-making
• Policy as issue identification and management
• Policy-making as sociopolitical construction
• The principles of good tourism planning and policy process


• Planning for tourist resort
• Planning for urban tourism
• Planning for rural/village tourism
• Planning for tourist attractions
• Planning other forms of tourism (ecotourism/space/islands)

• Importance of establishing standards
• Site planning considerations
• Site development standards
• Issues of zoning and carrying capacity.
• Sustainable design/planning concept

• What is a tourism experience?
• Aesthetics and Authenticity in Tourism Experience
• Sense of Place and Flow in Visitor Experience
• Experience Theming and Cueing
• Destination Activity Participation, Collaboration and Cooperation
• Technology-Mediated Tourism Experience

• Problems of implementations
• Implementation instruments
• Approaches to implementations

• The Effects of Culture, Health and Time on Travel
• Life Cycle Effect
• Traveller Psychographic Characteristics
• Traveller Perceptions and Destination Image

Our Instructor

NOR AZAH BT MUSTAPHA

Course Instructor
UiTM Kampus Puncak Alam

INOORMAZIAH BINTI AZMAN

Course Instructor
UiTM Kampus Puncak Alam

DR. KHAIRUN NAJIAH BINTI AHMAD

Course Instructor
UiTM Kampus Puncak Alam

DR. ZAHARAH BINTI MOHAMED RANI

Course Instructor
UiTM Kampus Permatang Pauh

MOHD ADRI IZZAT BIN HAMDAN

Course Instructor

PROFESOR DR SALAMIAH BINTI A. JAMAL

Course Instructor
UiTM Kampus Puncak Alam

 Frequently Asked Questions

A1 : Yes