Course Syllabus
Introduction
i. The History of Tourist Behaviour.
ii. Main Concepts in Consumer Behaviour, Theories and Models Adapted for Tourism.
Social roles, demographic factors and individual characteristics
i. Stereotypes of tourists
ii. Social roles and the tourist
iii. Age,Nationality and Gender
iv. Additional demographic factors
v. Travelling styles
vi. Tourists and tourism products
The Purchase-Decision Process
i. Typology of Motivators
ii. Internal and External Determinants
iii. Purchase decision making
Perceiving And Choosing The destination
i. Characterising tourist destination
ii. Communicating the destination characteristics
iii. Destination image
iv. Destination choice
Typologies Of Tourist Behaviour
i. Typologies of Tourist Behaviour
ii. Segmentation of The Tourism Market
Tourism Demand and Markets
i. The Global Pattern of Tourism Demand
ii. National Differences: Domestic, Outbound and Inbound
iii. The Nature of Demand in Different Segments of The Tourism Market
iv. Consumer Behaviour and Markets in the Different Sectors of Tourism
Consumer Behaviour and Marketing
i. Researching Tourist Behaviour : Marketing Research
ii. The Marketing Mix and Tourist Behaviour
Topical Issues in Consumer Behaviour
i. The Green Tourist
ii. Rise of The Global Tourist
iii. The Emergence of The New Markets and Changes in Tourist Demand Quality and Tourist Satisfaction
iv. Covid-19 pandemic and tourist behaviour (during and post pandemic)
Conclusions and Future
i. The Future of Tourist Behaviour
i. The History of Tourist Behaviour.
ii. Main Concepts in Consumer Behaviour, Theories and Models Adapted for Tourism.
Social roles, demographic factors and individual characteristics
i. Stereotypes of tourists
ii. Social roles and the tourist
iii. Age,Nationality and Gender
iv. Additional demographic factors
v. Travelling styles
vi. Tourists and tourism products
The Purchase-Decision Process
i. Typology of Motivators
ii. Internal and External Determinants
iii. Purchase decision making
Perceiving And Choosing The destination
i. Characterising tourist destination
ii. Communicating the destination characteristics
iii. Destination image
iv. Destination choice
Typologies Of Tourist Behaviour
i. Typologies of Tourist Behaviour
ii. Segmentation of The Tourism Market
Tourism Demand and Markets
i. The Global Pattern of Tourism Demand
ii. National Differences: Domestic, Outbound and Inbound
iii. The Nature of Demand in Different Segments of The Tourism Market
iv. Consumer Behaviour and Markets in the Different Sectors of Tourism
Consumer Behaviour and Marketing
i. Researching Tourist Behaviour : Marketing Research
ii. The Marketing Mix and Tourist Behaviour
Topical Issues in Consumer Behaviour
i. The Green Tourist
ii. Rise of The Global Tourist
iii. The Emergence of The New Markets and Changes in Tourist Demand Quality and Tourist Satisfaction
iv. Covid-19 pandemic and tourist behaviour (during and post pandemic)
Conclusions and Future
i. The Future of Tourist Behaviour
Frequently Asked Questions
Q1 : How many topics for the Travel Behaviour (HTT565) course?
A1 : Nine (9) main topics.
Q2 : Who should I contact to know more about this MOOC subject?
A2 : Mr. Muhammad Aliff Asyraff Kamal Nurzaman Lecturer Email: [email protected]
Q3 : How to enroll to this MOOC subject?
A3 : If you are a current UiTM student, register for an account with the MOOC platform using your UiTM email address. If you are a freshman who has not yet matriculated at UiTM, you may register using your personal email address.
Q4 : Who can sign up for free online courses?
A4 : Free online courses are currently open to anyone with a valid email address.
Q5 : Can I complete free online courses at my own pace?
A5 : Content and activities open as the weeks progress. You may work at your own pace within the current week and return to previous weeks to continue working. All courses end at a specified time and become unavailable when they close.
Q6 : Do I have to be online at a specific time?
A6 : You may participate in a free online course at any time that is convenient to you. There are no activities that require you to be online at a specific time.
Q7 : Can I access the course content after the end date?
A7 : The course will remain open for a few weeks after the end date of the course. Afterwards, the course will be closed. If you want to access the content again, you can register for the course when the course is offered in the future.
Q8 : Who will know that I am in this course?
A8 : All participants can view the names of those enrolled in the course. Your email address will not be shown to other participants unless you choose to share that information.
Q9 : Can I communicate with the instructor directly/privately?
A9 : Due to the high volume of participants in free online courses, direct communication with professors is not guaranteed. Participants are invited to use the forums in the course site to communicate with other participants and the professor.
Q10 : How can I find out more information about UiTM MOOC's programs and courses?
A10 : Visit the UiTM website at www.uitm.edu.my
A1 : Nine (9) main topics.
Q2 : Who should I contact to know more about this MOOC subject?
A2 : Mr. Muhammad Aliff Asyraff Kamal Nurzaman Lecturer Email: [email protected]
Q3 : How to enroll to this MOOC subject?
A3 : If you are a current UiTM student, register for an account with the MOOC platform using your UiTM email address. If you are a freshman who has not yet matriculated at UiTM, you may register using your personal email address.
Q4 : Who can sign up for free online courses?
A4 : Free online courses are currently open to anyone with a valid email address.
Q5 : Can I complete free online courses at my own pace?
A5 : Content and activities open as the weeks progress. You may work at your own pace within the current week and return to previous weeks to continue working. All courses end at a specified time and become unavailable when they close.
Q6 : Do I have to be online at a specific time?
A6 : You may participate in a free online course at any time that is convenient to you. There are no activities that require you to be online at a specific time.
Q7 : Can I access the course content after the end date?
A7 : The course will remain open for a few weeks after the end date of the course. Afterwards, the course will be closed. If you want to access the content again, you can register for the course when the course is offered in the future.
Q8 : Who will know that I am in this course?
A8 : All participants can view the names of those enrolled in the course. Your email address will not be shown to other participants unless you choose to share that information.
Q9 : Can I communicate with the instructor directly/privately?
A9 : Due to the high volume of participants in free online courses, direct communication with professors is not guaranteed. Participants are invited to use the forums in the course site to communicate with other participants and the professor.
Q10 : How can I find out more information about UiTM MOOC's programs and courses?
A10 : Visit the UiTM website at www.uitm.edu.my