INFORMATION ENTREPRENEUR

About this Course

Course Description

This course engages students in discussing the value and significance of information as economic good in information industry. It raises students? awareness as information entrepreneurs that have a skill of entrepreneurial leadership, innovate information products and commercialize it ethically.

Course Learning Outcomes

1 ) Design the product innovation and commercialization plan
2 ) Identify types of information as economic good and information industry
3 ) Analyze the types of entrepreneurial leadership.

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Business & Management ( SP )

 Syllabus

1.1 Managing the business enterprise
1.2 Organizing Business Enterprise
1.3 Understanding Entrepreneurship

2.1 What is information economy?
2.2 Types if information product
2.3 The cost of producing information

3.1 The macro economics of information
3.2 The micro economics of information

4.1 Produce and sell information
media products, published books, periodicals, consultation, e-journals, e-books & databases
4.2 Information processing services offer- expertise in making decisions
legal services, banking, insurance, computer programming
data processing, data testing, market research
4.3 Dissemination of the information goods
? telephone, broadcasting, book retail industries
4.4 Research-intensive industries
Pharmaceutical, food-processing, apparel design
4.5 Manufacturers of information-processing devices
Library automation equipments, computers, microelectronic devices, software programs, printing and copying machines, measurement machines and recording devices

5.1 Personality type
5.2 Individual learning, organizational learning & learning organization
5.3 Motivation and Control
5.4 Team-oriented leadership
5.5 Value-based leadership
5.6 Neo-charismatic or transformational leadership

6.1 Creativity
6.2 Managing the creative
6.3 Innovative process
6.4 Competitor Analysis and Strategies

7.1 The Commercialization Plan
7.2 Develop marketing mix
7.3 Address the 7 key P?s (Product, price, place, promotion, people, process, physical environment)
7.4 Design product pre-launch planning and preparation
7.5 Budgeting
7.6 Managing and marketing in the digital age
7.7 Managing the product launch and post launch management

8.1 General Principles of Customer Satisfaction
8.2 Customer Relationship Management

9.1 Managing Production
9.2 Managing for Quality and Productivity
9.3 Managing Information Communication Technology
9.4 Understanding Principles of Accounting

10.1Privacy
10.2IntellectualProperty
10.3Copyright
10.4Trademark
10.5Patent
10.6 Design

Our Instructor

DR. HASLINDA BINTI HUSAINI

Course Instructor
UiTM Shah Alam

PROFESOR MADYA DR FARRAH DIANA BINTI SAIFUL BAHRY

Course Instructor
UiTM Puncak Perdana

MAZWANI AYU BINTI MAZLAN

Course Instructor
UiTM Puncak Perdana

DR. MOHAMMAD FAZLI BIN BAHARUDDIN

Course Instructor
UiTM Puncak Perdana

DR. TENGKU ADIL BIN TENGKU IZHAR

Course Instructor
UiTM Puncak Perdana

PROFESOR MADYA DR ALWI BIN MOHD YUNUS

Course Instructor
UiTM Puncak Perdana

 Frequently Asked Questions

A1 : Info-entrepreneurship is a very broad industry; those in it use many techniques for finding and delivering information to their clients, as well as providing related services. Selecting and compiling the most relevant information to answer a client's need results in customized information products and services.

A2 : The term infopreneur is a portmanteau of the words information and entrepreneur. In simple terms – an infopreneur is an entrepreneur who makes money through information by recognizing knowledge inadequacy state