Course Syllabus
The business Enterprise
1.1 Managing the business enterprise
1.2 Organizing Business Enterprise
1.3 Understanding Entrepreneurship
Information as Economic Good
2.1 What is information economy?
2.2 Types if information product
2.3 The cost of producing information
Economic roles of information
3.1 The macro economics of information
3.2 The micro economics of information
The information industry
4.1 Produce and sell information
media products, published books, periodicals, consultation, e-journals, e-books & databases
4.2 Information processing services offer- expertise in making decisions
legal services, banking, insurance, computer programming
data processing, data testing, market research
4.3 Dissemination of the information goods
? telephone, broadcasting, book retail industries
4.4 Research-intensive industries
Pharmaceutical, food-processing, apparel design
4.5 Manufacturers of information-processing devices
Library automation equipments, computers, microelectronic devices, software programs, printing and copying machines, measurement machines and recording devices
Entrepreneurial Leadership
5.1 Personality type
5.2 Individual learning, organizational learning & learning organization
5.3 Motivation and Control
5.4 Team-oriented leadership
5.5 Value-based leadership
5.6 Neo-charismatic or transformational leadership
The Management of Innovation and Creating competitive advantage
6.1 Creativity
6.2 Managing the creative
6.3 Innovative process
6.4 Competitor Analysis and Strategies
Product Commercialization
7.1 The Commercialization Plan
7.2 Develop marketing mix
7.3 Address the 7 key P?s (Product, price, place, promotion, people, process, physical environment)
7.4 Design product pre-launch planning and preparation
7.5 Budgeting
7.6 Managing and marketing in the digital age
7.7 Managing the product launch and post launch management
Customer Satisfaction
8.1 General Principles of Customer Satisfaction
8.2 Customer Relationship Management
Managing Operation and Information
9.1 Managing Production
9.2 Managing for Quality and Productivity
9.3 Managing Information Communication Technology
9.4 Understanding Principles of Accounting
Ethics and Social Responsibility
10.1Privacy
10.2IntellectualProperty
10.3Copyright
10.4Trademark
10.5Patent
10.6 Design
1.1 Managing the business enterprise
1.2 Organizing Business Enterprise
1.3 Understanding Entrepreneurship
Information as Economic Good
2.1 What is information economy?
2.2 Types if information product
2.3 The cost of producing information
Economic roles of information
3.1 The macro economics of information
3.2 The micro economics of information
The information industry
4.1 Produce and sell information
media products, published books, periodicals, consultation, e-journals, e-books & databases
4.2 Information processing services offer- expertise in making decisions
legal services, banking, insurance, computer programming
data processing, data testing, market research
4.3 Dissemination of the information goods
? telephone, broadcasting, book retail industries
4.4 Research-intensive industries
Pharmaceutical, food-processing, apparel design
4.5 Manufacturers of information-processing devices
Library automation equipments, computers, microelectronic devices, software programs, printing and copying machines, measurement machines and recording devices
Entrepreneurial Leadership
5.1 Personality type
5.2 Individual learning, organizational learning & learning organization
5.3 Motivation and Control
5.4 Team-oriented leadership
5.5 Value-based leadership
5.6 Neo-charismatic or transformational leadership
The Management of Innovation and Creating competitive advantage
6.1 Creativity
6.2 Managing the creative
6.3 Innovative process
6.4 Competitor Analysis and Strategies
Product Commercialization
7.1 The Commercialization Plan
7.2 Develop marketing mix
7.3 Address the 7 key P?s (Product, price, place, promotion, people, process, physical environment)
7.4 Design product pre-launch planning and preparation
7.5 Budgeting
7.6 Managing and marketing in the digital age
7.7 Managing the product launch and post launch management
Customer Satisfaction
8.1 General Principles of Customer Satisfaction
8.2 Customer Relationship Management
Managing Operation and Information
9.1 Managing Production
9.2 Managing for Quality and Productivity
9.3 Managing Information Communication Technology
9.4 Understanding Principles of Accounting
Ethics and Social Responsibility
10.1Privacy
10.2IntellectualProperty
10.3Copyright
10.4Trademark
10.5Patent
10.6 Design
Frequently Asked Questions
Q1 : What is Information Entrepreneur?
A1 : Info-entrepreneurship is a very broad industry; those in it use many techniques for finding and delivering information to their clients, as well as providing related services. Selecting and compiling the most relevant information to answer a client's need results in customized information products and services.
Q2 : Is infopreneur the same as information entrepreneur
A2 : The term infopreneur is a portmanteau of the words information and entrepreneur. In simple terms – an infopreneur is an entrepreneur who makes money through information by recognizing knowledge inadequacy state
A1 : Info-entrepreneurship is a very broad industry; those in it use many techniques for finding and delivering information to their clients, as well as providing related services. Selecting and compiling the most relevant information to answer a client's need results in customized information products and services.
Q2 : Is infopreneur the same as information entrepreneur
A2 : The term infopreneur is a portmanteau of the words information and entrepreneur. In simple terms – an infopreneur is an entrepreneur who makes money through information by recognizing knowledge inadequacy state