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Course Info

About this Course

The course emphasizes the application of concept of innovation theory to the real-life problems. The message of linkages between new ideas and profit will be discussed through different innovation processes that include proper technology strategy, right organizational structure, product-market positioning and management of new knowledge

Course Syllabus

MANAGING INNOVATION
1. Fundamentals
2. Models of Innovation
3. Innovation – What it is and why it matters
4. Innovation as core business process

Part II: CONTEXT/SEARCH
1. Building the innovative organization
2. Developing an innovative strategy
3. Reducing
3. Sources of innovation
4. Innovation networks

Part III SELECT
1. Decision making under uncertainty
2. Building the innovation case


Part III IMPLEMENTATION
3. Creating new products and services- IP , Reverse engineering and relate with marketing
4. Exploiting open innovation and collaboration

Part IV CAPTURE
1. Capturing the benefits of innovation
2. Capturing learning from innovation
3. Strategic innovation process


Frequently Asked Questions

Q1 : How to prepare product pitching?
A1 : Follow he given model

Q2 : How to prepare PPRN?
A2 : Refer to the guideline