STRATEGY & MANAGEMENT OF INNOVATION

About this Course

  • 3 students enrolled
  • 2 instructors

Course Description

The course emphasizes the application of concept of innovation theory to the real-life problems. The message of linkages between new ideas and profit will be discussed through different innovation processes that include proper technology strategy, right organizational structure, product-market positioning and management of new knowledge

Course Learning Outcomes

1 ) Practicing through case studies how one can apply the theory of innovation to the real problems. [PO2,PEO2];{C6}
2 ) Analyze how the innovation theory was applied to real life problems [PO3, PEO1];{C5}.
3 ) Understand the innovation concepts and theory. [PO1,PEO1];{C5}

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3
MODE : 100% Online
COURSE LEVEL : Expert
LANGUAGE : English
CLUSTER : Science & Technology ( ST )

Join this course

 Syllabus

1. Fundamentals
2. Models of Innovation
3. Innovation – What it is and why it matters
4. Innovation as core business process

1. Building the innovative organization
2. Developing an innovative strategy
3. Reducing
3. Sources of innovation
4. Innovation networks

1. Decision making under uncertainty
2. Building the innovation case

3. Creating new products and services- IP , Reverse engineering and relate with marketing
4. Exploiting open innovation and collaboration

1. Capturing the benefits of innovation
2. Capturing learning from innovation
3. Strategic innovation process

Our Instructor

PROFESOR IR. TS. DR SOLEHUDDIN BIN SHUIB

 Course Instructor
UiTM Shah Alam

PROFESOR DR MUHAMMAD HUSSAIN BIN ISMAIL

 Course Instructor
UiTM Shah Alam

 Frequently Asked Questions

A1 : Follow he given model

A2 : Refer to the guideline