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Course Info

About this Course

Business Analytics introduces the fundamental concepts, methods and tools needed by business leaders to transform business information and business data into useful insight to solve challenges in the ever changing and challenging global business environment. This course will introduce some widely used techniques and software such as Excel, XL Miner, Structured Query Language (SQL) and R to produce descriptive, prescriptive and predictive business analytic models. This course would end with introduction to the methods in presenting business analytics results.

Course Syllabus

Introduction to Business Analytics
1.1) Evolution and Scope of Business Analytics
1.2) Data Storage and Data Base
1.3) Big Data and the Cloud
1.4) Analytics on Spreadsheet – Excel and Excel Solver

Data Exploration and Reduction
2.1) The scope of Data Mining
2.2) Data Exploration and Reduction
2.3) Classification Techniques
2.4) Cluster Analysis using Excel and XL Miner

Descriptive Analytics
3.1) Data Visualization and Exploration
3.2) Descriptive Statistical Measures
3.3) Sampling and Estimation
3.4) Statistical Inference

Predictive Analytics
4.1) Linear Regression
4.2) Multiple Regression
4.3) Logistic Regression
4.4) Trees and Neural Networks
4.5) Forecasting Techniques

Prescriptive Analytics – Decision Analysis
5.1) Making Decision Under Uncertainty
5.2) Making Decision Under Risk
5.3) Decision Trees and Sensitivity Analysis
5.4) Utility Theory
5.5) Monte Carlo Simulation

Prescriptive Analytics – Optimization
6.1) Linear Programming in Business Decisions
6.2) Multiple Objectives Optimization
6.3) Binary Optimization Problem
6.4) Integer Optimization Problem

Frequently Asked Questions

Q1 : What is Business Analytics?
A1 : Business analytics is a field that drives practical, data-driven changes in a business. It is a practical application of statistical analysis that focuses on providing actionable recommendations. Analysts in this field focus on how to apply the insights they derive from data.

Q2 : What is decision tree?
A2 : A decision tree is a decision support tool that uses a tree-like model of decisions and their possible consequences, including chance event outcomes, resource costs, and utility. It is one way to display an algorithm that only contains conditional control statements. Decision trees are commonly used in operations research, specifically in decision analysis, to help identify a strategy most likely to reach a goal, but are also a popular tool in machine learning. source : https://en.wikipedia.org/wiki/Decision_tree