About this Course
Course Description
This MOOC introduces the concepts and practices of marketing. It provides students with a real business situations. Topic include values creation, strategic planning, marketing environment, competitive analysis, consumer and organizational behavior, market segmentation, targeting, positioning and managing of the marketing mix. it also emphasizes on the aspects of ethics and social responsibility in marketing.
Course Learning Outcomes
1 ) Explain the principles of marketing and its functions within a business organization
2 ) Practice social skills and responsibilities in the application of marketing processes and techniques
3 ) Demonstrate communication skills in through a marketing project.
Course Details
STATUS : Open DURATION : FLEXIBLE EFFORT : 2 hours per week MODE : 100% Online COURSE LEVEL : Beginner LANGUAGE : English CLUSTER : Business & Management ( SP )
