LEISURE AND LIFESTYLE MARKETING

About this Course

  • 65 students enrolled
  • 6 instructors

Course Description

This course designed to provide students with a framework for understanding the dynamics of marketing within the leisure industry. The focal point of this course is on understanding the development and application of marketing strategies for leisure businesses.

Course Learning Outcomes

1 ) Explain marketing strategies, challenges and opportunities for businesses within key sectors of the leisure industry.
2 ) Display social skills with different people in diverse learning environment through field trip.
3 ) Demonstrate autonomous learning through the use of digital technologies.

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3
MODE : 100% Online
COURSE LEVEL : Beginner
LANGUAGE : English
CLUSTER : Business & Management ( SP )

Join this course

 Syllabus

• What is Marketing?
• What is Leisure?
• What is Leisure Marketing?
• Importance of Leisure Marketing
• Types of Leisure Businesses

• Market Segmentation
• Market Segmentation Variables
• Lifestyle Market Segmentation

• Product
• Place
• Price
• Promotion

• Types of Digital Platforms

• Accommodation and Travel Destinations
• Arts and Entertainment
• Leisure Shopping
• Food and Beverages
• Recreation and Sports

• Ethics and Social Responsibility
• Issues and Futures of Leisure Industry

Our Instructor

NOR SARA NADIA BINTI MUHAMAD YUNUS

 Course Instructor
UiTM Puncak Perdana

NORAFIFA BINTI MOHD ARIFFIN

 Course Instructor
UiTM Kampus Puncak Alam

SHAHIRA BINTI ARIFFIN

 Course Instructor
UiTM Kampus Puncak Alam

NORSIAH BT AHMAD

 Course Instructor
UiTM Kampus Puncak Alam

MOHAMMAD ZAIM BIN MOHD SALLEH

 Course Instructor
UiTM Kampus Puncak Alam

NADIAH MAISARAH BINTI ABDUL GHANI

 Course Instructor
UiTM Kampus Puncak Alam

 Frequently Asked Questions

A1 : A Leisure and Lifestyle Marketing course can be beneficial for a variety of individuals and professionals who are interested in or working in industries related to leisure, entertainment, tourism, hospitality, and lifestyle products and services.