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Course Info

  • BRAND MANAGEMENT

BRAND MANAGEMENT

About this Course

This course introduces the concepts of brand management in practice of other marketing programs. This includes the understanding of brand terminology and activities of brand management such as brand values and positioning, the implementation of brand marketing programs and measurement of brand performance. Thus, it exposes how brands are managed as strategic asset. The course also represents students to the challenges commonly faced by brand managers.

Course Syllabus

Syllabus Info
Brands and Brand Management


Customer-Based Brand Equity and Brand Positioning


Brand Resonance and the Brand Value Chain


Choosing Brand elements to Build Brand Equity & Leveraging Secondary brand Associations to Build Brand Equity


Designing Marketing Programs to Build Brand Equity


Integrating marketing Communications to Build Brand Equity


Branding in Digital Era


Developing a Brand Equity Measurement and Management System


Designing and Implementing Brand Architecture Strategies


Introducing and Naming New Product and Brand Extensions


Frequently Asked Questions

Course FAQ
Q1 : Who can join this course?
A1 : Any student regardless of background who interested to learn about branding and brand management.