About this Course
Course Description
This course introduces the concepts of brand management in practice of other marketing programs. This includes the understanding of brand terminology and activities of brand management such as brand values and positioning, the implementation of brand marketing programs and measurement of brand performance. Thus, it exposes how brands are managed as strategic asset. The course also represents students to the challenges commonly faced by brand managers.
Course Learning Outcomes
1 ) Present a brand plan.
2 ) Demonstrate managerial skills related to formulation of brand management strategies.
3 ) Analyze the core concepts of brand management.
Course Details
STATUS : Open DURATION : FLEXIBLE EFFORT : 3 hours perweek MODE : 100% Online COURSE LEVEL : Beginner LANGUAGE : English CLUSTER : Business & Management ( SP )
