GLOBAL AND CROSS-CULTURAL MARKETING

About this Course

  • 0 students enrolled
  • 10 instructors

Course Description

This MOOC will help learners understand the importance of global marketing and the ways to develop strategies to be competitive in the global markets. Learners will also analyze the various difficulties and challenges in today's global marketing environment to gauge the effect of these environments on global marketing decisions.

Course Learning Outcomes

1 ) Propose the strategies for a new product to be marketed in the global market.
2 ) Apply self-directed learning to adapt with current issues and scenarios in global marketing.
3 ) Demonstrate effective oral and written communication skills through creative and innovative ideas.

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 4 hours per week
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Business & Management ( SP )

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 Syllabus

1.1 Introduction to Globalization
1.2 Development of The Global Marketing Concept
1.3 Forces for Global Integration and Market Responsiveness

2.1 Linking Global Marketing Research to the Decision-Making Process
2.2 Secondary Research
2.3 Primary Research

3.1 The Political/Legal Environment
3.2 The Economic Environment
3.3 The European Economic and Monetary Union and the Euro

4.1 Layers of Culture
4.2 High-and Low-Context Cultures
4.3 Elements of Cultures

5.1 International Market Selection: SMEs
5.2 International Market Selection: SMEs versus LSEs
5.3 Building a Model for International Market Selection

6.1 Factors Influencing the Choice of Entry Mode
6.2 Indirect Export Modes
6.3 Direct Export Modes

7.1 The Dimensions of the International Product Offer
7.2 Developing International Service Strategies
7.3 New Products for the International Market

8.1 Factors Influencing International Pricing Decisions
8.2 International Pricing Strategies
8.3 Export Financing

9.1 External Determinants of Channel Decisions
9.2 The Structure of the Channel
9.3 From Single-Channel to Omnichannel Strategy

10.1 The Communication Process
10.2 Communication Tools
10.3 Implications of the Internet for Communication Decisions

Our Instructor

NUR SHAHRULLIZA BINTI MUHAMMAD

 Course Instructor
UiTM Puncak Perdana

INTAN SYAFINAZ BINTI MAT SHAFIE

 Course Instructor
UiTM Kampus Puncak Alam

DR. YUSLINA LIZA BT MOHD YUSOF

 Course Instructor
UiTM Kampus Puncak Alam

NOR SARA NADIA BINTI MUHAMAD YUNUS

 Course Instructor
UiTM Puncak Perdana

SHAHIRA BINTI ARIFFIN

 Course Instructor
UiTM Kampus Puncak Alam

NORSIAH BT AHMAD

 Course Instructor
UiTM Kampus Puncak Alam

 Frequently Asked Questions

A1 : Yes, you are required to complete all the assessments for each chapter.

A2 : You will get the marks immediately.

A3 : You should expect to spend between 8 to 16 hours on each chapter.