RESEARCH METHODOLOGY

About this Course

Course Description

This course aims to equip students with the fundamental knowledge and competencies pertaining to research and writing. Students are trained to be conversant with the underlying nature and meaning of scientific research and how such fundamental principles can be operationalized, in addressing relevant accounting-related issues in an objective manner. This course specifically aims to guide students towards better understanding of research philosophy, methods and processes in order to assist them in conducting research. This will be accomplished through an interactive lecture-discussion format augmented by individual project activities. There will be substantial emphasis on learning to access and utilize the research literature, to analyze the results of published research, to design research framework, and to translate research into practical applications in the professional context.

Course Learning Outcomes

1 ) Demonstrate effective communication skills in written and oral related to research proposal
2 ) Identify research issues, conduct critical review of literature and develop research framework
3 ) Integrate information management and application skills in preparing research proposal

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3 hours per week
MODE : 100% Online
COURSE LEVEL : Beginner
LANGUAGE : English
CLUSTER : Business & Management ( SP )

 Syllabus

What is business research?
Why study business research
Ethics in business research

Overview of research process and structure of research proposal
Developing a research proposal by identifying research topics

Conducting a quality literature review
Citation and referencing style

Constructs
Definitions
Variables
Propositions and Hypotheses
Theory
Models

Research Design and Planning
Sampling Design
Measurement and Scale
Reliability and Validity
Data Collection Method

Quantitative Vs Qualitative Data Analysis
Quantitative Data Analysis
Qualitative Data Analysis

Develop and present research proposal
Research Ethic Approval Application

Our Instructor

PROFESOR MADYA DR FADZLINA BT MOHD FAHMI

Course Instructor
UiTM Kampus Puncak Alam

PROFESOR DR RAZANA JUHAIDA BINTI JOHARI

Course Instructor
UiTM Shah Alam

PROFESOR MADYA DR AMRIZAH BINTI KAMALUDDIN

Course Instructor
UiTM Kampus Puncak Alam

PROFESOR MADYA DR TUAN ZAINUN BINTI TUAN MAT

Course Instructor
UiTM Kampus Puncak Alam

 Frequently Asked Questions

A1 : Yes. It is part of the assessment. The minimum words is 6,000 excluding references.

A2 : In the final presentation, the student should be presenting the research proposal which is a combination of what they have presented in Presentation 1,2 and 3.