SPORT AND MEDIA RELATIONS

About this Course

  • 0 students enrolled
  • 6 instructors

Course Description

This course is designed to provide students with an understanding of the interrelationship between sports and media in today's society. The course will include media theories, media practices, media relation planning, and strategies. This course will also explore the media relation role in the overall strategic communication program covering both traditional and future media.

Course Learning Outcomes

1 ) Prepare in forms and styles appropriate to the communications professions, audiences and purposes they served.
2 ) Analyze the proper components involved in preparing and executing effective sport news releases to both print and electronic media.
3 ) Use resources to demonstrate knowledge about strategies and tactics in media relations.
4 ) Apply an use the role and function of media relations in organizational settings.

Course Details

STATUS : Open
DURATION : FLEXIBLE
EFFORT : 3 Hours per week
MODE : 100% Online
COURSE LEVEL : Intermediate
LANGUAGE : English
CLUSTER : Science & Technology ( ST )

Join this course

 Syllabus

-Definition of media, public relations, and media relations.
-Understanding the purposes of media
-Understanding the relationship between media and sport
-The elements included in the sports report

-Types of mass media channel
-Understand the characteristic of the channel
-Understanding the print media
-Studying on the print media relevancy

-Types of broadcast media
-The characteristic for each of the broadcast media
-The pros and cons of each broadcast media

-Developing skills in becoming a competent MR practitioner
-Understand the needs in becoming a proactive MR practitioner
-Developing skills in handling media
-Understand the media and their field of work

-Understand the elements for newsworthiness
-Developing worth to read messages
-Develop a good rapport with the media
-Understand the media and their advantage
-Developing kill in creating good networking with the media

-Developing skills in handling media
-The Do's and Dont's with the media
-Types of interview
-Developing a good interview
-Developing skills in handling an interview

-Understand the importance of press release
-Develop a good press release
-Create creative writing skills for press release

-Understand the MR practitioner roles in handling crisis
-Develop a crisis handling plan for an organization

-Developing a future MR practitioner
-Understand the importance of technology to the MR field
-Understanding the relationship between the media, sport, and society

Our Instructor

DR. ELLAIL AIN BINTI MOHD AZNAN

 Course Instructor
UiTM Kampus Arau

NURAIMI BINTI OTHMAN

 Course Instructor
UiTM Kampus Arau

NORFAEZAH BINTI MOHD ROSLI

 Course Instructor
UiTM Kampus Arau

MOHD KHAIRULANWAR BIN MD YUSOF

 Course Instructor
UiTM Kampus Arau

SITI HANNARIAH BINTI MANSOR

 Course Instructor
UiTM Kampus Arau

HAJAR ASMIDAR BINTI SAMAT

 Course Instructor
UiTM Shah Alam

 Frequently Asked Questions

A1 : You are able to understand the relationship between sports and media.

A2 : No. There is no pre-requisite for this course.