INTRODUCTION TO STRATEGIC MANAGEMENT

About this Course

This is an introductory course on strategic management. Students will be exposed to key concepts, principles and theories in business strategies. It will cover the various components of strategy formulation, implementation and evaluation. Formulation components include conducting an external and internal analysis, applying SWOT and differentiating among the three levels of strategy (functional, business, corporate). Implementation components include governance, ethics, organisational structure, control systems and culture. Evaluation involves monitoring the execution of strategy to determine the extent strategic goals are being achieved and the degree competitive advantage is being created and sustained.

Course Learning Outcomes

1) Apply the concept and practice the scientific skills to assess on the right solution in addressing administrative and strategic management issues
2) Demonstrate good digital skills application in dealing with contemporary strategy management issues towards organizational sustainability
3) Practice leadership skills through assignment or delegation of authority for developing strategic planning.

Course Syllabus

+ Course Syllabus

1) Introduction to strategic management
2) Business vision and mission
3) The external assessment
4) The internal assessment
5) Strategies in action
6) Strategy analysis and choice
7) Implementing strategies and issues
8) Strategy review, evaluation and control

Frequently Asked Questions

Q1 : WHAT IS STRATEGIC MANAGEMENT?
A1 : Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives

Q2 : WHAT IS THE PROCESS OF STRATEGIC MANAGEMENT?
A2 : STRATEGY FORMULATION, STRATEGY IMPLEMENTATION & STRATEGY EVALUATION