INTRODUCTION TO AGROPRENEURSHIP

About this Course

Introduction of agropreneurship is emphasizing on the basic economic, business principles, sustainable farm, and agribusiness operations. Information management and lifelong learning, managerial and entrepreneurial skills and leadership skills will be achieved in this course. It consists of forecasting demand, staff management, capital management and marketing mix (product, price, place, promotion). Teaching methodology via interactive lecture, blended learning and field trip to relevant agency. The outcomes shall be assessed through a variety of tools such as final examination, test, written report and presentation.

Course Learning Outcomes

1) Identify the fundamental economic and financial operation of business entities and demonstrate their specific application to agricultural business.
2) Demonstrate the entrepreneurship culture and impart knowledge and skills in business planning.
3) Present a comprehensive business plan that is essential for the success of new ventures.

Course Syllabus

+ Course Syllabus

1) Introduction to The Entrepreneurship and Agro-Entrepreneurship
1.1 Introduction to Enterpreneurship and Agropreneurship
1.2 Business Opportunity in Agricultural Sector
1.3 Agri-Food System

2) Introduction to Business Plan
2.1 The Firm's Purpose
2.2 The Firm's Objective

3) Management, Staffing and Personnel Issues
3.1 Introduction to Human Resource Management
3.2 Human Resource Planning
3.3 Personnel Planning
3.4 Retaining Employees
3.5 Personnel Management and Legal Acts

4) Budgeting
4.1 The Purpose of Budgeting
4.2 Three Types of Budgeting
4.3 An Application of Budgeting

5) Basic Accounting Documents
5.1 The Balance Sheet
5.2 The Profit-and-Loss Statement

6) Accounting and Financial Application
6.1 Ratio Analysis
6.2 Profitability Analysis
6.3 Net Working Capital

7) Choosing a business type
7.1 Type of Agro-based Business
7.2 Business Formation
7.3 Business Support System

8) Marketing Management
Marketing Mix (Product, Price, Place, Promotion)

Frequently Asked Questions

Q1 : Is this course suitable for someone without any experience or knowledge in business or agropreneurship?
A1 : This course would benefit anyone to learn the fundamental knowledge of agropreneurship. Even if one does not have an experience or knowledge in agropreneurship, after completing this course, he should be able to discover the application of agropreneurship, agro-based product and business management.

Q2 : Does this course have hands-on activities?
A2 : Indeed. In this course, students must develop a business model canvas and pitch their business model canvas to external experts in the agriculture business sector.