E-COMMERCE

About this Course

This course introduces students to the basic knowledge on electronic commerce. The knowledge includes definitions, historical background, benefits and limitations, electronic commerce applications and security issues.

Course Learning Outcomes

1) Describe electronic commerce, its dimensions, benefits, limitations and process
2) Describe the major applications of electronic commerce both business to consumer and business to business
3) Describe and identify the electronic commerce infrastructure, various payment systems legal requirements in electronic commerce
4) Design a commercial website

Course Syllabus

+ Course Syllabus

1) Introduction to Electronic Commerce (EC)
Overview of Electronic Commerce
E-Commerce Mechanisms, Infrastructure and Tools

2) Retailing in EC: Retailing In E-Commerce: Product and Service
- Internet Marketing and B2C Electronic Retailing
- E-tailing Business Model
- Travel and Tourism (Hospitality) Services Online
- Employment Placement and The Job Market Online
- Real Estate, Insurance and Stock Trading Online
- Banking and Personal Finance Online
- On Demand Delivery of Products, Digital Items, Entertainment and Gaming
- Online Purchasing Decision Aid
- Issues in E-tailing

3) Consumer Behavior, Customer Service and Advertising
- Learning about Consumer Behaviour Online
- The Consumer Purchasing Decision Making Process
- Loyalty, Satisfaction and Trust in E-Commerce
- Personalization and Behavioural Marketing
- Market Research for E-Commerce
- Web Advertising
- Online Advertising Methods
- Mobile Marketing and Advertising
- Advertising Strategies and Promotions

4) B2B E-Commerce, Innovative E-Commerce System
- Concepts, Characteristics and Models of B2B E-Commerce
- One-to-Many: Sell-Side E-Marketplaces
- Selling via Distributors and Other Intermediaries
- Selling via E-Auctions
- One-From-Many: E-Procurement At Buy-Side E-Marketplaces
- Reverse Auctions At Buy-Side E-Marketplaces
- Other E-Procurement Methods
- B2B Exchanges: Definitions and Concepts
- B2B Portals and Directories
- B2B In Web 2.0 and Social Networking

5) Mobile Commerce
- E-Government: An Overview
- E-Learning, E-Training and E-Books
- Knowledge Management, Advisory System and Electronic Commerce
- Collaborative Commerce
- Consumer-to-Consumer Electronic Commerce

6) E-Commerce Security and Fraud Protection
- Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications and Benefits
- Technical Infrastructure: Components and Services of Mobile Computing
- Mobile Financial Applications
- Mobile Entertainment and Other Consumer Services
- Location-Based Mobile Commerce
- Ubiquitous (Pervasive) Computing and Sensory Networks
- Implementation Issues in Mobile Commerce: From Security and Privacy To Barriers of M-Commerce

7) EC Payment Systems and Order Fulfillment
- The Payment Revolution
- Using Payment Cards Online
- Smart Cards
- Stored-Value Cards
- E-Micropayments
- E-Checking
- Mobile Payments
- B2B Electronic Payments
- Order Fulfilment and Logistics: An Overview
- Problems in Order Fulfilment Along Supply Chains
- Solutions To Order Fulfilment Problems Along Supply Chains

8) Creating Web pages
- Overviews of HTML tags
- Linking one page to another with anchor
- tags
- Adding images to a page
- Displaying data and Controlling Page
- layout with frames
- Controlling navigation with frames
- Sending information to the web

Frequently Asked Questions

There is no FAQ yet available in this course.