FUNDAMENTALS OF BUSINESS

About this Course

This course is designed to help students to understand basic concepts of business. The topics to be covered are business environment, forms of business ownership, business ethics and social responsibilities, organizing the business enterprise, marketing of products/services, financial management and business funding, and international business. These topics will help the students to master the business concepts.

Course Learning Outcomes

1) Apply the fundamental of business environment
2) Demonstrate entrepreneurship skills in various business concept
3) Demonstrate corporate social responsibilities through issues in business environment

Course Syllabus

+ Course Syllabus

1) Business Environment
Business, Profit, and the External Environment

Economic Systems

The Economics of Market Systems

Economic Stability

Managing the Economy

2) Business Ethics and Social Responsibilities
Ethics in the Workplace

Social Responsibility

Areas of Social Responsibility

Approaches to Social Responsibility

Managing Social Responsibility Program

3) Business Organization
Small Business

Entrepreneurship

Starting and Operating a New Business

Trends, Successes and Failures in New Ventures

Noncorporate Business Ownership

Corporations

4) Organizing the Business Enterprise
Organizational Structure

Building Blocks of Organizational Structure

Establishing the Decision-making Hierarchy

5) Forms of Organizational Structure
Basic Forms of Organizational Structure

Informal Organization

6) Marketing
Marketing

Developing the Marketing Plan - Marketing Mix

Marketing Strategy: Target Marketing and Market Segmentation

Understanding Consumer Behavior

Organizational Marketing and Buying Behavior

Product

Developing New Products

Product Life Cycle

Identifying Products

7) International Business
The Major World Marketplaces

International Trade

International Business Management

International Organization Structure

Barriers to International Trade

8) Understanding Accounting and Business Funding
Accounting and Users of Accounting Information

The Accounting Equation

Frequently Asked Questions

There is no FAQ yet available in this course.