FUNDAMENTALS OF ENTREPRENEURSHIP

About this Course

This course provides an overview of the requirements for launching an entrepreneurial career and starting up an entrepreneurial venture. After an appreciation of the concept of entrepreneurship, students will be exposed to the critical role of opportunity recognition and evaluation. The course also shed light on the entrepreneur as the main success factor in the new venture formation and development. The central focus of the course is to prepare the students with the essence of entrepreneurship and business planning skills that is essential for the success of new ventures. The subject delivery combines both theoretical and practical aspects of entrepreneurship. Theoretical aspect is looking at the important elements in understanding entrepreneurship, while practical aspect is engaging the student to develop and propose a viable Business Plan.

Course Learning Outcomes

1) Explain the fundamentals of entrepreneurship (PLO1)
2) Demonstrate the entrepreneurial mindset in identifying business opportunities (PLO10)
3) Demonstrate various entrepreneurial skills in preparing a business plan and pitching (PLO10)

Course Syllabus

+ Course Syllabus

1) INTRODUCTION TO ENTREPRENEURSHIP
1.1 Definition and concept of entrepreneur and entrepreneurship
1.2 Types of entrepreneurship
1.3 Small and Medium Enterprises and its importance to entrepreneurship
1.4 Islamic Entrepreneurship

2) ENTREPRENEURIAL BEHAVIOUR AND COMPETENCIES
2.1 Entrepreneurial motivation
2.2 Entrepreneurial competencies

3) CREATIVITY AND INNOVATION OF ENTREPRENEURSHIP
3.1 Definition of creativity
3.2 Creativity process
3.3 Definition of innovation
3.4 Types of innovation
3.5 Sources of innovation
3.6 Innovation process

4) BUSINESS OPPORTUNITY
4.1 Definition of business opportunity
4.2 Business opportunity attractiveness
4.3 Business opportunity development process
4.4 Business Model Canvas
4.5 SWOT Analysis

5) BUSINESS FORMATION
5.1 Starting from scratch
5.2 Buying an existing business
5.3 Family business succession
5.4 Acquiring a franchise

6) BUSINESS ENTITIES
6.1 Sole Proprietorship
6.2 Partnership
6.3 Limited Liability Partnership
6.4 Private Limited Company

7) BUSINESS REGULATION & SUPPORT SYSTEM
7.1 Business regulations
7.2 Business extension services and the agencies involved

8) BUSINESS PLAN
8.1 Definition of business plan
8.2 Why prepare a business plan
8.3 Who needs a business plan
8.4 Format of a business plan

9) BUSINESS PLAN: ADMINISTRATIVE PLAN
9.1 Business vision, mission and objectives
9.2 Organizational structure and organization chart
9.3 Task and responsibilities of personnel
9.4 Compensation & benefits
9.5 Office furniture & fittings and office supplies
9.6 Administration budget

10) BUSINESS PLAN: MARKETING PLAN
10.1 Product or service description
10.2 Target market
10.3 Market size
10.4 Competitors
10.5 Market share
10.6 Sales forecast
10.7 Marketing strategies
10.8 Marketing budget

11) BUSINESS PLAN: OPERATION PLAN
11.1 Process planning
11.2 Operation layout
11.3 Production planning
11.4 Manpower planning
11.5 Material planning
11.6 Machines & equipment planning
11.7 Business & operation hours
11.9 Licenses, permits and regulations
11.10 Operation budget

12) BUSINESS PLAN: FINANCIAL PLAN
12.1 Financial plan and its importance of financial plan
12.2 Project implementation cost
12.3 Sources of finance
12.4 Pro forma cash flow statement
12.5 Pro forma income statement
12.6 Pro forma balance sheet

Frequently Asked Questions

Q1 : What is this course about?
A1 : This MOOC introduces the fundamentals of entrepreneurship, including entrepreneurial mindset, behaviours, competencies, creativity, innovation, business formation, and the Business Model Canvas. It combines theory with practical, hands-on activities to help you turn ideas into business opportunities.

Q2 : Who should take this course?
A2 : 1.University students taking ENT300. 2.Aspiring entrepreneurs. 3.SME owners or future business founders. 4.Anyone curious about the entrepreneurial process.

Q3 : How long does it take to complete the MOOC?
A3 : The course is self-paced and can be completed in 4–6 weeks depending on your schedule. Each chapter takes approximately 2–3 hours to complete, including activities and assessments.

Q4 : Is there any cost to join?
A4 : No. This MOOC is free for all registered learners.

Q5 : How can I interact with other learners?
A5 : You can participate in: Discussion forums in the MOOC platform. Peer feedback activities for the idea pitch. Optional live Q&A sessions (if scheduled).