DIGITAL ENTREPRENEURSHIP

About this Course

This course exposes students to entrepreneurship through hands-on marketing activities within the online business environment. It provides students with the necessary operating skills to utilize online website builders and social media tools (Tik Tok, Facebook, Instagram, and Whatsapp) to create and close sales. In addition, the essentials of copywriting, placing Google and Facebook paid advertisements, and WhatsApp sales scripts will provide the necessary skills for students to engage and interactively communicate with real customers to secure and fulfil orders. Students are also taught skills to track and analyse advertisement performance using SEO and analytical tools. Managing all the above aspects is vital to ensure the success of an online business start-up in line with the government¡¯s agenda of producing entrepreneurially minded students who create new jobs rather than seek a job after graduation. By the end of this course, the bulk of skills acquired will be operating a digital business and closing sales.

Course Learning Outcomes

1) Interpret the important concepts of digital entrepreneurship.
2) Relate the prospects of digital entrepreneurship within the online marketing media context.
3) Organize methods of ¡°Creating and Closing Sales¡± for digital entrepreneurship.

Course Syllabus

+ Course Syllabus

1) Establishing an Online Business
1. Introduction to Business Model Canvas
2. Establishing product and brand name
3. Market segmentation and targeting using Customer Avatar

2) Copywriting and Content Marketing
1. Copywriting Structure
2. Copywriting Styles
3. Content Marketing

3) Facebook for Business
1. Introduction to Facebook for Business
2. Meta Business Suite
3. Facebook Marketing and Ads Manager

4) Instagram and Digital Assets Management
1. Introduction to instagram for business
2. Instagram tools for marketing
3. Basics of photography and image editing
4. Effective management of digital assets

5) Website Development for e-Commerce
1. Understanding the essential components of a functional website.
2. Building an e-commerce website by using WordPress
3. Setting-up and integrate third party services for performance, security, SEO, analytics and Ads Optimisation

6) Google, YouTube & TikTok for Business
1. Online business presence without a website
2. The mechanics of Google Ads Campaign
3. Basics of YouTube and TikTok Platforms for business

7) Customer Engagement and Order Fulfillment
1. Whatsapp for Business
2. Whatsapp Sales Script
3. Managing orders and deliveries by using simple spreadsheet

Frequently Asked Questions

Q1 : Why learn digital entrepreneurship?
A1 : Trying out new business ideas is cheaper, faster, and easier in the digital world. With access to millions of customers, the digital world provides many new business opportunities as well as some new risks. Businesses that were "born digital" are, in many ways, a new and different reality for business owners.

Q2 : What are the expected benefits of learning digital entrepreneurship for entrepreneurs as well as self-employed?
A2 : Digital transformation offers many opportunities for firms, including the self-employed, but only about 2% are taking full advantage of the digital economy (European Commission, 2014) and there is a large gap in adoption rates of digital tools between small and large firms (OECD, 2019). The advantages are broadly divided into two categories: opening up new markets (customers in other regions or countries, new products and services) and increasing productivity by lowering business operating costs.

Q3 : What is digital entrepreneurship?
A3 : Digital entrepreneurship consists of creating a business on the Internet and selling services or products online without the need to invest in physical space. Digital entrepreneurship entails starting a business on the Internet and selling services or products without having to invest in physical space. A few examples of digital businesses are online courses, e-commerce, blogs, YouTube channels, and technological solutions in general. Digital businesses include, among other things, blogs, YouTube channels, online courses, e-commerce, and technological solutions in general.