Course Details

TECHNOLOGY ENTREPRENEURSHIP

About this Course

Behind every successful technology company is a visionary, effective and efficient technopreneur. In this course, students will be exposed to entrepreneurship and apply their entrepreneurial skills in developing an advanced technology that could be a basis for the creation and development of a technology-based venture. This subject is designed to inculcate the entrepreneurial skills among science and technology cluster students and promote the development of technology-based entrepreneurship knowledge. The course delivery combines both theoretical and practical aspects of technology entrepreneurship. Theoretical aspect is looking at the important elements in understanding technology entrepreneurship, while practical aspect is engaging the students to develop their technology based idea business blueprint. The course has two key components of face-to-face lectures and practical project-based assignments monitored with the course lecturer.

Course Learning Outcomes

1) Analyse the concept and process related to principles of technology entrepreneurship.
2) Demonstrate managerial and entrepreneurial skills in identifying technology-based business opportunities.
3) Demonstrate information retrieval and management skills in preparing technology venture blueprint.

Course Syllabus

+ Course Syllabus

1) Introduction to Technopreneurship
1.1 Nature of entrepreneurship
1.2 What is technology entrepreneurship?
1.3 Dimension of entrepreneurship
1.4 The entrepreneurial process entrepreneurship and the economy: The role of entrepreneurship

2) Creativity and innovation in Technology
2.1 Introduction to creativity
2.2 Six resources of creative team/enterprise
2.3 Creativity techniques
2.4 Components of creativity
2.5 Phases of the creative process
2.6 Blocks to creativity
2.7 Introduction to innovation
2.8 Innovation vs. invention?
2.9 Intensity of innovation
2.10 Types of innovation?
2.11 Sources of innovation
2.12 Linking creativity, innovation and entrepreneurship

3) Opportunity Analysis
3.1 Introduction
3.2 What are entrepreneurial opportunities?
3.3 Characteristics of an entrepreneurial opportunity
3.4 Opportunity pull (market driven) and capability push (technology driven)
3.5 Opportunity analysis process
3.6 Opportunity analysis canvas
3.7 SWOT Analysis
3.8 Consumer Trend Canvas

4) Feasibility Studies
Introduction feasibility study
4.2 Purpose of feasibility study
4.3 Feasibility or viability of a business idea
4.4 Composition of a feasibility study
4.5 Market feasibility
4.6 Organizational feasibility
4.7 Technical feasibility
4.8 Financial feasibility
4.9 Feasibility canvas

5) Technology Venture Blueprint
5.1 Introduction to Technology venture blueprint
5.2 Outline of the blueprint
5.3 Details of the blueprint
5.3.1 Cover page
5.3.2 Table of contents
5.3.3 Executive summary?
5.3.4 Product or service description
5.3.5 Technology description
5.3.6 Market analysis
5.3.7 Marketing strategies using a social media as marketing tool
5.3.8 Management team
5.3.9 Financial Estimate
5.3.10 Cash flow statement
5.3.11 Income statement
5.3.12 Balance sheet
5.3.13 Project milestones
5.3.14 Conclusion and appendices

6) New Product Development
6.1 Introduction to new product development
6.2 What is new product development?
6.3 The importance of?new product development
6.4 Products strategy option
6.5 What is a new product?
6.6 Classification of new products
6.7 New product development process

7) Intellectual Properties
7.1 Introduction
7.2 Definition of intellectual property
7.3 Benefit of intellectual properties
7.4 The importance of intellectual properties to technology entrepreneurship
7.5 Authority of intellectual property in Malaysia
7.6 Types of invention protection
7.7 Integrated circuit
7.8 Commercialization of intellectual properties
7.9 Licensing
7.10 Outright sale

8) Commercialization of New Technology-Based Products
8.1 Introduction
8.2 Commercialization
8.3 Commercialization options for R&D
8.4 Business and technology incubators
8.5 Technology life cycle
8.6 Technology life cycle and the market

9) Financing of Technology-Based Ventures
9.1 Introduction
9.2 Access to Finance for Technology-Based Ventures
9.3 Stages of Financing
9.4 Sources of Financing
9.5 Financing Choice: Debt vs. Equity Financing
9.6 Financial Statement

10) Business Growth Strategies
10.1 Introduction
10.2 Business growth
10.3 Increase in demand of companies existing product
10.4 Expansion and development of new market
10.5 Diversification into new product and new market
10.6 Implications of growth
10.7 Growth strategies

11) Business Exit Strategies
11.1 Introduction
11.2 Reasons for exit
11.3 Non-performing venture exit
11.4 Harvesting high performance venture
11.5 Exit barriers
11.6 Exit process
11.7 Entrepreneurial phases and exit strategies
11.8 The significance of business exit
11.9 Significance to entrepreneur
11.10 Significance to venture