DESTINATION, PLANNING AND DEVELOPMENT

About this Course

The course is designed to provide students with a valid and practical means of planning a destination to meet the collective needs of tourists, host communities, government, and other stakeholders. The preparation of development plans and the identification of potential products and resources are vital to the dynamic nature of tourism and the factors that influence its development. Thus, it will develop analytical thinking in order to evaluate tourism destinations according to current and future needs at the domestic and international levels.

Course Learning Outcomes

1) Examine the concepts, theories, and approaches to destination planning involving a multi-directional relationship that exists among the different natures of destinations and the consequences of development.
2) Explain ideas verbally related to tourism destinations at different levels of the Tourism Area Life Cycle (TALC) in Butler's (1980) model.
3) Display in the report the ethical and professional considerations involved in solving tourism project(s) related to tourism development.

Course Syllabus

+ Course Syllabus

1) Introduction to Tourism, Planning and Development
• What is tourism?
• What is planning?
• What is development?
• Evolution of development concepts
• Characteristics of underdevelopment
• Goals of tourism planning


2) Approaches to Tourism Planning
• Basic planning process
• Approaches to tourism planning
• Tourism system
• Components of tourism development
• Evolution of development theory


3) Levels and Organizations Involve in Tourism Planning and Development
• International
• National
• Regional
• Sub-regional
• Others.


4) Surveys of Tourism Planning and Development
• Survey of areas characteristics
• Survey of institutional elements
• Survey of tourist attractions and activities
• Survey of markets, facilities services and infrastructure
• Market analysis and facilities and infrastructure needs


5) Tourism Policy and Planning Process
• Understanding policy-making
• Policy-making as decision-making
• Policy as issue identification and management
• Policy-making as sociopolitical construction
• The principles of good tourism planning and policy process



6) Types of Tourism Development
• Planning for tourist resort
• Planning for urban tourism
• Planning for rural/village tourism
• Planning for tourist attractions
• Planning other forms of tourism (ecotourism/space/islands)


7) Development and Design Standards
• Importance of establishing standards
• Site planning considerations
• Site development standards
• Issues of zoning and carrying capacity.
• Sustainable design/planning concept


8) Tourism Experience
• What is a tourism experience?
• Aesthetics and Authenticity in Tourism Experience
• Sense of Place and Flow in Visitor Experience
• Experience Theming and Cueing
• Destination Activity Participation, Collaboration and Cooperation
• Technology-Mediated Tourism Experience


9) Implementations and Instruments
• Problems of implementations
• Implementation instruments
• Approaches to implementations


10) Forces Shaping Tourism
• The Effects of Culture, Health and Time on Travel
• Life Cycle Effect
• Traveller Psychographic Characteristics
• Traveller Perceptions and Destination Image

Frequently Asked Questions

Q1 : Can anyone enroll in this class?
A1 : Yes