Course Details

INTRODUCTION TO INTERNATIONAL BUSINESS

About this Course

This course provides an extensive view of the field of international business. The course covers various topics in the field of international business including an overview of international business, understanding business at different marketplaces, theories that shape overall international operations, and many other critical aspects of how to manage business efficiently and effectively in the international market.

Course Learning Outcomes

1) Apply concepts and theories in international business.
2) Demonstrate communication skills in written and oral related to international business.
3) Demonstrate personal skills on knowledge in world marketplaces and the direct effect on businesses nowadays.

Course Syllabus

+ Course Syllabus

1) An overview of international business
-What is international business?
-Why study international business?
-International business activities
-The contemporary causes of globalization

2) Legal and Political Forces
-The legal environment
-The technological environment
-The political environment

3) Role of Culture
- Characteristics of Culture
- Elements of culture
- Primary approaches for clustering and comparing cultures.
- International management and cultural differences

4) International Trade and Investment
- International trade and the world economy
- Classical country-based trade theories
- Modern firm-based trade theories
- An overview of international investment
- International investment theories
- Factors influencing foreign direct investment.

5) International Monetary Systems
- History of the international monetary system
- The gold standard
- The collapse of the gold standard
- The Bretton Woods Era
- Performance of the international monetary system since 1971

6) International Strategic Management
- Components of an International Strategy
- Developing International Strategies.
- Levels of International Strategy

7) Strategies for Analyzing and Entering Foreign Markets
- Foreign market analysis
- Choosing a mode of entry
- Exporting to foreign markets
- International licensing
- International franchising
- Specialized entry modes for international business
- Foreign direct investment

8) Leadership and Employee Behavior in International Business
- Individual behavior in international business
- Motivation in International Business
- Leadership in International Business
- Decision-making in International Business
- Groups and Teams in International Business

9) International Marketing
- International marketing management
- Product policy
- Pricing issues and decisions
- Promotion issues and decisions
- Distribution issues and decisions

10) International Human Resources Management
- The nature of human resource management
- International managerial staffing needs
- Recruitment and selection
- Training and development
- Performance appraisal and compensation
- Human resource issues for nonmanagerial employees

11) Global Marketplaces and Business Centers
- The marketplace of North America
- The marketplace of Western Europe
- The marketplace of Eastern Europe and Central Asia
- The marketplaces of Asia
- The marketplaces of Africa and the Middle East
- The marketplaces of South America