RESEARCH METHODOLOGY

About this Course

This course aims to equip students with the fundamental knowledge and competencies pertaining to research and writing. Students are trained to be conversant with the underlying nature and meaning of scientific research and how such fundamental principles can be operationalized, in addressing relevant accounting-related issues in an objective manner. This course specifically aims to guide students towards better understanding of research philosophy, methods and processes in order to assist them in conducting research. This will be accomplished through an interactive lecture-discussion format augmented by individual project activities. There will be substantial emphasis on learning to access and utilize the research literature, to analyze the results of published research, to design research framework, and to translate research into practical applications in the professional context.

Course Learning Outcomes

1) Identify research issues, conduct critical review of literature and develop research framework
2) Integrate information management and application skills in preparing research proposal .
3) Demonstrate effective communication skills in written and oral related to research proposal

Course Syllabus

+ Course Syllabus

1) Introduction to Business Research Lecture
What is business research?
Why study business research
Ethics in business research


2) The Scientific Inquiry and the research process
Overview of research process and structure of research proposal
Developing a research proposal by identifying research topics

3) Literature Review
Conducting a quality literature review
Citation and referencing style

4) Understanding theoretical issues and developing research framework
Constructs
Definitions
Variables
Propositions and Hypotheses
Theory
Models


5) Research Design and Sampling
Research Design and Planning
Sampling Design
Measurement and Scale
Reliability and Validity
Data Collection Method

6) Data Analysis
Quantitative Vs Qualitative Data Analysis
Quantitative Data Analysis
Qualitative Data Analysis

7) Writing a research proposal
Develop and present research proposal
Research Ethic Approval Application

Frequently Asked Questions

Q1 : Is the student required to prepare a written proposal?
A1 : Yes. It is part of the assessment. The minimum words is 6,000 excluding references.

Q2 : What should be presented in the final presentation?
A2 : In the final presentation, the student should be presenting the research proposal which is a combination of what they have presented in Presentation 1,2 and 3.