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This course facilitates students in learning and using types expressively so that it is both an image and a powerful message communicator. It begins with the basic elements of the typeface. Levels of complexity are gradually (variable type, weight, styles, sizes, color and other elements, including illustrations). Historical and contemporary examples of “page†designs (as in posters, flyers, advertisements, brochures, labels, etc) are analyzed according to their content, message, function, and audience. Students will make criticism about their formal qualities of composition, proportion,contrast, and color as they relate to the overall concepts of visual and semantic effectiveness.
