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Course Information

About this Course

This course facilitates students in learning and using types expressively so that it is both an image and a powerful message communicator. It begins with the basic elements of the typeface. Levels of complexity are gradually (variable type, weight, styles, sizes, color and other elements, including illustrations). Historical and contemporary examples of “page” designs (as in posters, flyers, advertisements, brochures, labels, etc) are analyzed according to their content, message, function, and audience. Students will make criticism about their formal qualities of composition, proportion,contrast, and color as they relate to the overall concepts of visual and semantic effectiveness.

Course Syllabus

Introduction of typography
Function of Type
Type as an image
Manipulating Feelings and Reactions
Type as communication
Type concept in design

History of typography
Understand the origin of typography:
? Pictograph
? Cuneiform
? Hieroglyphics
? Roman

Families of typography anatomy of typography
Understand the typefaces families:
? Black Letter/ text Letter
? Roman Serif
? Square Serif
? Bracketed Serif
? San Serif
? Script and Cursive
Miscellaneous or novelty

Understand on:
? Apex and Vertex
? X- Height
? Roman and Italic
? Arm and Leg
? Bowl, Counter and Crotch
? Cross Bar and Cross Strokes
? Ascender and Descender
? Ear and Spur
? Hairline and Stem
? Loop, Link and tail
? Eye, Spine and Shoulder
? Swashes and Flag
? Beak and Barb
? Terminal
Point Size in Typefaces

Elemental rules of typography
Understand on:
? Type Measurement
? Point
? Pica
? Em and En

? Leading
? Kerning
? Letter Spacing
? Word Spacing
* Line Spacing

Typography compositon readability and legibility
Understand on:
? Type Composition
? Flush left
? Flush right
? Justified
? Centred
? Contour
? Run- around
? Shaped
? Asymmetric
? Vertical type
? Inclined type
Readability and Legibility

Creative typography
Understand on:
? Layout Arrangement
? Newsletter Design
? Function of Newsletter
? Guideline and Specification for Newsletter
? Producing Newsletter
? Magazine Design
? Factor of Producing
? Magazine
? Brochure Design
? Consistent Format
? Folding a Brochure

Introduction to page composition
Understand all the elements of a page:
? Page Size
? Grid Layout
? Columns
? White Space
? Gutter
? Margins
? Focal Point
? Path

The elements and manipulating text
Understand on:
? Image Arrangement
? A Good Image
? Balance in Producing a Mood
? Symmetry
? Asymmetry

Adding Special Effects
Understand on:
? Adjusting Spacing for Text
? Line Spacing
? Word and Letter
? Spacing
? Character Spacing
? Hyphenation
? Nonbreaking Spaces
? Adding Special Design Effects
? Enlarging an initial Capital
? Creating Drop Cap
? Pull Quotes
? Paragraph Rules

Designing effective Publication
Understand on:
? Design Consideration
? Design Guidelines
? Tools for Effective Design
? White Space
? Type Style
? Reverses
? Color
? Bleeds
? Drop Shadows
? Photo Cropping

Type through graft
Understand on:
? Image Arrangement
? A Good Image
? Balance in Producing a Mood
? Symmetry
? Asymmetry

Frequently Asked Questions

Q1 : What kind of assessment method use in this course
A1 : Assignments are designed to let you apply what you ve been learning and try out the concepts yourself Each unit assignment has been broken down into multiple steps that align with the design process

Q2 : What are the variety of media offers in this course
A2 : Videos introduce a concept demonstrate a technique feature interviews where we bring in instructor learners to share their knowledge with you We often include text above the video and there is sometimes text below as well Make sure to scroll down so you don t miss additional content or activities