• We are available for any custom works this month
  • Main office: Springville center X264, Park Ave S.01
  • Call us (123) 456-7890 - (123) 555-7891

Course Information

About this Course

This course exposes students to the communicative function and practice of visual imagery and concepts via words, images and technology. Topics explore the idea that memorable visuals, symbols and messages with text, colours and interactivity are crucial in creating individuals perceptions. Effective visuals are essential to inform, educate and persuade an individual. Topics in the syllabus explore the perspectives of image analysis, perception process, pictorial stereotyping, visual perception, visual cues and techniques in combining visual messages and pictures to create perceptions with memorable impact on the viewers.

Course Syllabus

1. Introduction to visual and perceptual communication
1.1 Understanding visual communication
1.2 The dynamics of visual and perceptual communication
1.3 The perception process in communication
1.4 The dynamics of visual communication

2. Fundamentals in visual perception
2.1 Optical illusions
2.2 How vision works
2.3 Ambiguity and recognizable patterns
2.4 The brains and interpretations

3. Nature of visual communication
3.1 Understanding sight, perception and cognition
3.2 Physiology of sight and eye movement
3.3 Color, depth, angle, motion
3.4 Attention span and visual communication
3.5 Sound and effects

4. Principles of visual organization
4.1 Contrast, Repetition, Alignment and Proximity
4.2 Similarity, Proximity and continuation

5. Visual communication theories
5.1 Understanding visual communication theories
5.2 Sensual theories of visual communication
5.3 Perception and visual common sense
5.4 The Sensual and Perceptual Theories of Visual Communication

6. Tones and tonality
6.1 The importance of tones in visual communication
6.2 Exploring tonality

7. Communication with Colors
7.1 Color principles : Theory and practice
7.2 Color wheels and color schemes
7.3 Color self-portrait
7.4 Color perception

8. Symbols and visual communication
8.1 Defining symbols in communication messages and perception building
8.2 History and importance of symbols
8.3 Types of symbols
8.4 Symbols and its representations

9. Visual storytelling
9.1 Interpretating visuals and framing
9.2 Ideas and implementation
9.3 Photography and visual literacy

10. The image analysis
10.1 The nature and power of images
10.2 Language, meaning and representation
10.3 Typography
10.4 Pictures and pictorial stereotyping

11. The media and image analysis
11.1 Graphic Design and depth perception
11.2 Informational Graphics
11.3 Geometrical illusions

12. The electronic media and image analysis
12.1 Television and Videos
12.2 Illusion of motions
12.3 Motion Pictures
12.4 Motion perception

13. The new media and image analysis
14.1 The changing media representations of images
14.2 Implication of new media on visual and perceptual communication
14.3 The challenges of new media on visual and perceptual communication
14.4 Ethical issues in the new media

14. New Media technology and visual communication
14.1 The changing media representations of images
14.2 Implication of new media on visual and perceptual communication
14.3 The challenges of new media on visual and perceptual communication
14.4 Ethical issues in the new media

Frequently Asked Questions

Q1 : Why should I register for this MOOC
A1 : Through the lesson you will be able to understand about visual communication and perception The lesson will allow you to engage in discussion about interesting topics on visual communication Hopefully by the end of the lessons you will be able to be more open on seeing the world and understanding it much better