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Course Info

  • INTRODUCTION TO STRATEGIC MANAGEMENT

INTRODUCTION TO STRATEGIC MANAGEMENT

About this Course

This is an introductory course on strategic management. Students will be exposed to key concepts, principles and theories in business strategies. It will cover the various components of strategy formulation, implementation and evaluation. Formulation components include conducting an external and internal analysis, applying SWOT and differentiating among the three levels of strategy (functional, business, corporate). Implementation components include governance, ethics, organisational structure, control systems and culture. Evaluation involves monitoring the execution of strategy to determine the extent strategic goals are being achieved and the degree competitive advantage is being created and sustained.

Course Syllabus

Syllabus Info
Introduction to strategic management


Business vision and mission


The external assessment


The internal assessment


Strategies in action


Strategy analysis and choice


Implementing strategies and issues


Strategy review, evaluation and control


Frequently Asked Questions

Course FAQ
Q1 : WHAT IS STRATEGIC MANAGEMENT?
A1 : Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives

Q2 : WHAT IS THE PROCESS OF STRATEGIC MANAGEMENT?
A2 : STRATEGY FORMULATION, STRATEGY IMPLEMENTATION & STRATEGY EVALUATION