Advertising world is changing since the introduction of world wide web. Internet plays an important role in creating creative content that can interact effectively with the consumers especially with the development of Online Marketing, E-Commerce, Augmented Reality, Mobile App as well as cashless systems.
This course provides students with a detailed look at the process of developing strategy through electronic and digital tools to be used in creating creative and interactive advertising content that suites consumers and industry?s? demand. The learning curve for industry 4.0 demand begin with the overview and on-going trend of the digital platforms, followed by developing copy for digital platforms, content visualisation and behavioural targeting.
Additionally, students will be introduced to Digital Marketing Tools via web and social media platforms such as Google, Facebook, Twitter, Instagram and many more. By the end of semester, students are required to execute digital marketing campaign to test the knowledge and skill they have learned in this course as part of their portfolio.
Q1 : How do I enroll to the course? A1 : You may enroll to the course via the following link - https://ufuture.uitm.edu.my/home/course_detail.php?course=ADV558
