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Course Info

  • VISUAL AND PERCEPTUAL COMMUNICATION

VISUAL AND PERCEPTUAL COMMUNICATION

About this Course

This course exposes students to the communicative function and practice of visual imagery and concepts via words, images and technology. Topics explore the idea that memorable visuals, symbols and messages with text, colours and interactivity are crucial in creating individuals perceptions. Effective visuals are essential to inform, educate and persuade an individual. Topics in the syllabus explore the perspectives of image analysis, perception process, pictorial stereotyping, visual perception, visual cues and techniques in combining visual messages and pictures to create perceptions with memorable impact on the viewers.

Course Syllabus

Syllabus Info
VISUAL COMMUNICATION
- VISUAL COMMUNICATION
- PROCESS IN COMMUNICATION
- DYNAMIC OF VISUAL PERCEPTION

FUNDAMENTALS IN VISUAL PERCEPTIONS
- HOW VISION WORKS
- OPTICAL ILLUSION
- THE BRAIN AND INTERPRETATIONS

NATURE OF VISUAL COMMUNICATION
- UNDERSTANDING SIGHTS, PERCEPTION AND COGNITION
- PHYSIOLOGY OF SIGHT AND EYE MOVEMENT
- COLOUR, DEPTH, ANGLE, MOTION
- ATTENTION SPAN & VISUAL COMMUNICATION

COLOUR THEORY AND PERCEPTION
- COLOUR THEORY AND PERCEPTION

Frequently Asked Questions

Course FAQ
Q1 : Why should I register for this MOOC?
A1 : Through the lesson you will be able to understand about visual communication and perception. The lesson will allow you to engage in discussion about interesting topics on visual communication. Hopefully by the end of the lessons you will be able to be more open on seeing the world and understanding it much better