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Course Info

  • INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES

INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES

About this Course

This course provides basic knowledge of communication and media industries to students. It is designed to provide a comprehensive foundation for understanding and further studies in communication. Besides presenting new media development approaches, it helps the students discover new changes in the media environment. It equips the students with the various knowledge of primary mass media- print, electronic and new media.

Course Syllabus

Syllabus Info
Introduction to communication and mass media
Definition
Communication model
Types of Noise


Newspapers
A Short History
Scope and Structure
Trends and Convergence


Film
A Short History
Scope and Structure
Trends and Convergence


Television
A Short History
Scope and Structure
Trends and Convergence


Radio
A Short History
Scope and Structure
Trends and Convergence


Internet
A Short History
Scope and Structure
Trends and Convergence


Advertising
What is advertising?
Defining Advertising
The importance of Advertising


Public Relations
Definition of Public relations
Defining Public relations
The importance of Public relations

Frequently Asked Questions

Course FAQ
Q1 : Who can enrol this course? Who is eligible to study through MOOC?
A1 : This course is generally open to anyone who is interested in the field of mass communications and media studies, without any entrance requirements.

Q2 : When can I access to MOOC?
A2 : It is flexible learning. You may access to MOOC at any time and study at your own pace even when you are on internship placement or overseas exchange.